Electronics market in Austria
The Austrian Electronics eCommerce market is predicted to reach US$2,447.9 million by 2024 and accounts for 21.4% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.6%, resulting in a projected market volume of US$2,712.7 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Monthly revenues
Monthly eCommerce revenues in the Austrian Electronics market
The monthly eCommerce revenue of the Austrian Electronics market was US$177 million in September 2024. This refers to a growth of -0.5% compared to August 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.8% of the total 2023 revenue of the Austrian Electronics market and the lowest in February 2024 with 6.9% of the total 2024 revenue.
Revenue Last Month
US$177.4m
The eCommerce revenue fell by 0.5% from August 2024 to September 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 73.5 | 34.5 | 46.3 | 34.1 | 23.2 | 94.6 | 76.9 | 16.7 | 53.4 | 36.7 | 16.0 | 2.5 |
Market development
eCommerce revenue development in the Electronics market in Austria
The Austrian Electronics eCommerce market is predicted to reach US$2,447.9 million by 2024 and accounts for 21.4% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.6%, resulting in a projected market volume of US$2,712.7 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
eCommerce revenue development in the Electronics market in Austria
eCommerce revenue growth in the Electronics market in Austria
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 59.0 | 14.6 | 42.5 | 23.3 | 36.2 | 78.6 | 47.8 | 96.8 |
Top stores
Top five Electronics online stores in Austria by net sales 2023
With sales in the Austrian Electronics market, amazon.de generated a revenue of US$333.3 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Austria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Electronics market in Austria in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Austrian Electronics market
The Austrian Electronics eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 87.3% of all online stores checked. Other offered payment methods in the Austrian Electronics eCommerce market in 2023 are Mastercard (Cards) with 87.3%, PayPal (E-wallets) with 81.7%, and Bank transfer/cash in advance (Bank transfer) with 63.4%. With 52.1% Sofortüberweisung (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).
Top 5 offered payment methods in the Austrian Electronics market
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Shipping Service Provider
Top 5 offered shipping providers in the Austrian Electronics market
Despite Österreichische Post's dominant position with 44.4% of online stores opting for its services, the Austrian Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, GLS, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Austrian Electronics market
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Shop Software Solutions
Top 5 used shop software solutions in the Austrian Electronics market
In the Austrian Electronics eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Shopware, and WooCommerce, have been able to secure a market share exceeding 10.1%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Austrian Electronics market
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Market definition
Definition of the Electronics market
Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
- Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
- Power tools
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