Electronics market in Austria

The Austrian Electronics eCommerce market is predicted to reach US$2,440.0 million by 2024 and accounts for 21.5% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.4%, resulting in a projected market volume of US$2,579.1 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Scanners market in Austria

The Austrian Scanners eCommerce market is predicted to reach US$6.2 million by 2024 and accounts for 8.2% of the Printers & Scanners eCommerce market in Austria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.2%, resulting in a projected market volume of US$5.0 million by 2028. The Scanners eCommerce market is a sub-market of the Printers & Scanners market. Further categories within the Printers & Scanners market are: Cartridges & Toners, Other Printers & Scanners, and Printers.

eCommerce revenue development in the Scanners market in Austria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Scanners market in Austria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)34.822.36.778.292.926.08.017.6

Online share

eCommerce online share of the total Scanners market in Austria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Scanners retail market, the online share is 51.4% and will increase by an average of 2.0% to 55.7% by 2028.

eCommerce online share of the total Scanners market in Austria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)45.0%86.2%37.3%19.1%65.4%54.2%10.2%78.2%

Market definition

Definition of the Scanners market within the Electronics market

Market definition: Electronics > Consumer Electronics > Printers & Scanners > Scanners The category Scanners includes the online trade of scanners (e.g. flatbed scanners, sheetfed scanners, film and photo scanners). This category does not cover printers, scanners or printer and scanner accessories. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Scanners (e.g. flatbed scanners, sheetfed scanners, film and photo scanners)

Out-of-scope

  • Printers
  • Scanners
  • Printer and scanner accessories

Market comparison

The Austrian Scanners market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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