Electronics market in Austria

The Austrian Electronics eCommerce market is predicted to reach US$2,809.2 million by 2023 and accounts for 22.5% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.4%, resulting in a projected market volume of US$3,468.9 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Other Audio market in Austria

The Austrian Other Audio eCommerce market is predicted to reach US$0.8 million by 2023 and accounts for 0.5% of the Audio eCommerce market in Austria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -4.5%, resulting in a projected market volume of US$0.7 million by 2027. The Other Audio eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Headphones, Hifi Equipment, and Loudspeakers.

eCommerce revenue development in the Other Audio market in Austria

in million US$

eCommerce revenue growth in the Other Audio market in Austria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 81.6 94.1 6.0 68.0 10.4 92.9 21.1 94.9

Online share

eCommerce online share of the total Other Audio market in Austria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Other Audio retail market, the online share is 53.0% and will increase by an average of 2.7% to 58.9% by 2027.

eCommerce online share of the total Other Audio market in Austria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 17.0% 62.4% 31.0% 31.4% 46.0% 28.4% 11.8% 71.9%

Market definition

Definition of the Other Audio market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Other Audio The category Other Audio includes the online trade of audio cables and connectors, audio switchers and distribution and voice recorders and dictation machines. This category does not cover car multimedia (e.g. car stereos, car audio systems, bluetooth car kits) and streaming services or subscriptions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Audio cables and connectors
  • Audio switchers and distribution
  • Voice recorders and dictation machines

Out-of-scope

  • Car multimedia (e.g. car stereos, car audio systems, bluetooth car kits)
  • Streaming services or subscriptions