Electronics market in Austria
The Austrian Electronics eCommerce market is predicted to reach US$2,809.2 million by 2023 and accounts for 22.5% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.4%, resulting in a projected market volume of US$3,468.9 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Other Computing market in Austria
The Austrian Other Computing eCommerce market is predicted to reach US$41.2 million by 2023 and accounts for 9.4% of the Computing eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.2%, resulting in a projected market volume of US$48.5 million by 2027. The Other Computing eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Tablets.
eCommerce revenue development in the Other Computing market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Computing market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 81.5 | 84.5 | 9.4 | 38.7 | 14.7 | 5.4 | 92.1 | 42.9 |
| AOV (in US$) | 99.8 | 15.5 | 99.4 | 93.9 | 47.8 | 83.6 | 62.2 | 89.0 |
| CVR (in %) | 81.5 | 84.5 | 9.4 | 38.7 | 14.7 | 5.4 | 92.1 | 42.9 |
Market definition
Definition of the Other Computing market within the Electronics market
Market definition: Electronics > Consumer Electronics > Computing > Other Computing The category Other Computing includes the online trade of computer hardware components (e.g. graphic cards, sound cards, motherboards), data storage devices (e.g. HDD, SSD, memory sticks, memory cards), computer peripherals (e.g. keyboards, mice, webcams), and more. This category does not cover mobile contracts and tariffs, set-up and installation services or software. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Computer hardware components (e.g. graphic cards, sound cards, motherboards)
- Data storage devices (e.g. HDD, SSD, Memory Sticks, Memory Cards)
- Computer peripherals (e.g. keyboards, mice, webcams)
- Networking equipment (e.g. routers, switches, network adapters)
- Cables and adapters (e.g. ethernet cables, USB cables, CAT 6)
- Computer, laptop and tablet accessoires (cases, charger, docking stations, screen protectors, stylus pens)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Computer security products
Select sub-category