Electronics market in Austria

The Austrian Electronics eCommerce market is predicted to reach US$2,809.2 million by 2023 and accounts for 22.5% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.4%, resulting in a projected market volume of US$3,468.9 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Printers & Scanners market in Austria

The Austrian Printers & Scanners eCommerce market is predicted to reach US$78.2 million by 2023 and accounts for 4.2% of the Consumer Electronics eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.4%, resulting in a projected market volume of US$104.0 million by 2027. The Printers & Scanners eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, TV & Video, and Telecommunications.

eCommerce revenue development in the Printers & Scanners market in Austria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Printers & Scanners market in Austria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 8.1 21.1 10.2 24.9 10.2 14.1 19.9 72.2
AOV (in US$) 0.4 0.2 0.9 0.3 0.4 0.1 0.5 0.7
CVR (in %) 13.5 73.3 48.4 10.5 29.7 79.8 0.0 0.1
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Printers & Scanners market in Austria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Printers & Scanners retail market, the online share is 51.8% and will increase by an average of 2.7% to 57.6% by 2027.

eCommerce online share of the total Printers & Scanners market in Austria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 29.6% 37.6% 45.8% 44.5% 41.6% 80.5% 44.8% 5.1%

Market definition

Definition of the Printers & Scanners market within the Electronics market

Market definition: Electronics > Consumer Electronics > Printers & Scanners The category Printers & Scanners includes the online trade of printers (e.g. inkjet printers, laser printers, all-in-one printers), scanners (e.g. flatbed scanners, sheetfed scanners), cartridges and toners (e.g. ink cartridges, toner cartridges, ink and toner refill kits), and more. This category does not cover 3d printers, industrial printers and scanners or printing services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Printers (e.g. inkjet printers, laser printers, all-in-one printers)
  • Scanners (e.g. flatbed scanners, sheetfed scanners)
  • Cartridges and toners (e.g. ink cartridges, toner cartridges, ink and toner refill kits)
  • Printer and scanner accessories (e.g. printer paper and media, printer stands, cleaning kits)

Out-of-scope

  • 3D printers
  • Industrial printers and scanners
  • Printing services