Care Products market in Austria

The Austrian Care Products eCommerce market is predicted to reach US$903.0 million by 2024 and accounts for 8.0% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.9%, resulting in a projected market volume of US$1,137.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Care Products retail market, the online share is 28.4% and will increase by an average of 8.2% to 38.8% by 2028.

With sales in the Austrian Care Products market, shop-apotheke.at generated a revenue of US$180.7 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Austria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Austrian Care Products eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 100.0% of all online stores checked. Other offered payment methods in the Austrian Care Products eCommerce market in 2023 are Mastercard (Cards) with 100.0%, PayPal (E-wallets) with 83.0%, and Sofortüberweisung (Bank transfer) with 62.3%. With 56.6% Bank transfer/cash in advance (Bank transfer) has already a significantly smaller coverage compared to VISA (Cards).

Despite Österreichische Post's dominant position with 65.4% of online stores opting for its services, the Austrian Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, GLS, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Austrian Care Products eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Shopware, and Mirakl, have been able to secure a market share exceeding 12.9%, suggesting a diversified market with numerous players holding smaller stakes.