Care Products market in Austria
The Austrian Care Products eCommerce market is predicted to reach US$1,105.6 million by 2023 and accounts for 8.9% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,526.0 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Family Planning market in Austria
The Austrian Family Planning eCommerce market is predicted to reach US$36.0 million by 2023 and accounts for 36.5% of the Medical Products eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.9%, resulting in a projected market volume of US$45.3 million by 2027. The Family Planning eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Medical Supplies, and Other Medical Products.
eCommerce revenue development in the Family Planning market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Family Planning market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 63.3 | 80.2 | 42.7 | 33.0 | 1.2 | 82.1 | 92.9 | 35.4 |
| AOV (in US$) | 0.5 | 0.9 | 0.8 | 0.8 | 0.5 | 0.2 | 1.0 | 0.9 |
| CVR (in %) | 72.1 | 84.6 | 9.6 | 82.4 | 69.1 | 92.9 | 9.7 | 4.3 |
Market definition
Definition of the Family Planning market within the Care Products market
Market definition: Care Products > Health Care > Medical Products > Family Planning The category Family Planning includes the online trade of contraceptives (e.g. condoms, vaginal rings), fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors) and pregnancy tests. This category does not cover lubricants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Contraceptives (e.g. condoms, vaginal rings)
- Fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors)
- Pregnancy tests
Out-of-scope
- Lubricants
Select sub-category