Care Products market in Austria
The Austrian Care Products eCommerce market is predicted to reach US$1,105.6 million by 2023 and accounts for 8.9% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,526.0 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Hair Dyes market in Austria
The Austrian Hair Dyes eCommerce market is predicted to reach US$9.7 million by 2023 and accounts for 3.6% of the Shower & Bath eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.9%, resulting in a projected market volume of US$10.0 million by 2027. The Hair Dyes eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Hair Dyes market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Hair Dyes market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 0.9 | 76.7 | 30.6 | 27.1 | 48.9 | 65.7 | 38.8 | 54.7 |
AOV (in US$) | 0.4 | 0.7 | 0.6 | 0.1 | 0.7 | 0.5 | 0.1 | 0.4 |
CVR (in %) | 43.9 | 15.6 | 52.1 | 41.2 | 44.7 | 92.8 | 81.0 | 62.8 |
Market definition
Definition of the Hair Dyes market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Hair Dyes The category Hair Dyes includes the online trade of hair dye (e.g permanent hair color, temporary hair color) and hair color accessories (application brushes, mixing bowls, shower caps). This category does not cover color-enhancing shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair Dye (e.g permanent hair color, temporary hair color)
- Hair color accessories (application brushes, mixing bowls, shower caps)
Out-of-scope
- Color-enhancing shampoos and conditioners
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