Care Products market in Austria

Market development

eCommerce revenue development in the Shower & Bath market in Austria

The Austrian Shower & Bath eCommerce market is predicted to reach US$339.3 million by 2024 and accounts for 53.2% of the Personal Care eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.6%, resulting in a projected market volume of US$421.8 million by 2028. The Shower & Bath eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Other Personal Care.

eCommerce revenue development in the Shower & Bath market in Austria

in million US$

eCommerce revenue growth in the Shower & Bath market in Austria

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)51.427.597.268.555.188.831.65.4

Online share

eCommerce online share of the total Shower & Bath market in Austria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Shower & Bath retail market, the online share is 33.8% and will increase by an average of 10.2% to 49.7% by 2028.

eCommerce online share of the total Shower & Bath market in Austria

in %
20202021202220232024202520262027
Online share (in %)44.4%36.6%38.8%46.8%54.5%20.6%42.5%41.4%

Market definition

Definition of the Shower & Bath market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath The category Shower & Bath includes the online trade of schampoos, deodorants, creams, and more. This category does not cover decorative cosmetics and hygiene products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Schampoos
  • Deodorants
  • Creams
  • Body lotions
  • Conditioners
  • Hair Dyes

Out-of-scope

  • Decorative Cosmetics
  • Hygiene products