Care Products market in Austria

Market development

eCommerce revenue development in the Food Supplements market in Austria

The Austrian Food Supplements eCommerce market is predicted to reach US$55.7 million by 2024 and accounts for 59.8% of the Nutrition eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.0%, resulting in a projected market volume of US$62.7 million by 2028. The Food Supplements eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Health Teas, Other Nutrition, and Protein Drinks & Bars.

eCommerce revenue development in the Food Supplements market in Austria

in million US$

eCommerce revenue growth in the Food Supplements market in Austria

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)80.592.645.736.10.192.123.89.1

Online share

eCommerce online share of the total Food Supplements market in Austria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Food Supplements retail market, the online share is 37.5% and will increase by an average of 7.4% to 49.9% by 2028.

eCommerce online share of the total Food Supplements market in Austria

in %
20202021202220232024202520262027
Online share (in %)40.0%80.4%76.8%70.8%46.4%13.2%11.1%2.7%

Market definition

Definition of the Food Supplements market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Food Supplements The category Food Supplements includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Vitamins and minerals
  • Herbal and botanical supplements
  • Omega-3 fatty acids
  • Probiotics and digestive health
  • Weight management supplements

Out-of-scope

  • Protein drinks and bars