eCommerce market in Togo

Togo is one of the smaller markets for eCommerce with a predicted revenue of US$160.1 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 16.8%, resulting in a projected market volume of US$297.7 million by 2027. With an expected increase of 22.6% in 2023, the Togolese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Togo, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Togolese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Togolese eCommerce revenue. It is followed by Electronics & Media with 31.9%, Furniture & Appliances with 15.1%, Fashion with 14.8%, and Toys, Hobby & DIY with the remaining 5.8%.

Market development

eCommerce revenue development in Togo

Togo is one of the smaller markets for eCommerce with a predicted revenue of US$160.1 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 16.8%, resulting in a projected market volume of US$297.7 million by 2027. With an expected increase of 22.6% in 2023, the Togolese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Togo, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Togolese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Togolese eCommerce revenue. It is followed by Electronics & Media with 31.9%, Furniture & Appliances with 15.1%, Fashion with 14.8%, and Toys, Hobby & DIY with the remaining 5.8%.

eCommerce revenue development in Togo

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV (in US$) 80.1 94.8 23.7 62.9 17.2 61.6 21.6 62.7
CVR (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV: Average Order Value CVR: Conversion Rate