eCommerce market in Togo
Togo is one of the smaller markets for eCommerce with a predicted revenue of US$160.1 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 16.8%, resulting in a projected market volume of US$297.7 million by 2027. With an expected increase of 22.6% in 2023, the Togolese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Togo, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Togolese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Togolese eCommerce revenue. It is followed by Electronics & Media with 31.9%, Furniture & Appliances with 15.1%, Fashion with 14.8%, and Toys, Hobby & DIY with the remaining 5.8%.
Market development
eCommerce revenue development in Togo
Togo is one of the smaller markets for eCommerce with a predicted revenue of US$160.1 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 16.8%, resulting in a projected market volume of US$297.7 million by 2027. With an expected increase of 22.6% in 2023, the Togolese eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Togo, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Togolese eCommerce market. Food & Personal Care is the largest market and accounts for 32.4% of the Togolese eCommerce revenue. It is followed by Electronics & Media with 31.9%, Furniture & Appliances with 15.1%, Fashion with 14.8%, and Toys, Hobby & DIY with the remaining 5.8%.
eCommerce revenue development in Togo
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
| AOV (in US$) | 80.1 | 94.8 | 23.7 | 62.9 | 17.2 | 61.6 | 21.6 | 62.7 |
| CVR (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
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