e-Commerce Market Analytics

The eCommerce market in Ukraine

Ukraine is the 65th largest market for eCommerce with a revenue of US$1.1 billion in 2021, placing it ahead of Lithuania and behind Algeria.

With an increase of 27%, the Ukranian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Ukraine, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 9% between 2021 and 2025, Ukraine is even expected to outperform the global average of 6%.

The eCommerce market in Ukraine

Top online stores

The biggest player in the Ukranian eCommerce market is rozetka.com.ua. The store had a revenue of US$246 million in 2021. rozetka.com.ua is followed by apple.com and makeup.com.ua as the second- and third largest stores with US$77 million and US$46 million, respectively. Altogether, the top three stores account for 35% of online revenue in Ukraine.

Store rankings include every store that generates revenue in Ukraine. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Ukraine was considered.

One of the fastest-growing stores in the Ukranian market is wildberries.ua. The store achieved online net sales of about US$2.9 million in 2021. Its revenue growth amounted to 195% in the previous year.

More information on the top 100 online stores in Ukraine can be found in our ecommerceDB Country Report.

Growth champions:
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Top online eCommerce stores in Ukraine by eCommerce net sales 2021 in million US$

# Store
1. rozetka.com.ua
US$246.2m
2. apple.com
US$81.3m
3. makeup.com.ua
US$46.3m
4. comfy.ua
US$34.8m
5. foxtrot.com.ua
US$31.6m

The eCommerce market in Ukraine

Market size and growth rate

Revenue in 2021
US$3,728.4m
REVENUE
CAGR 2021-2025
4.0%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Ukraine is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 9%. Compared to the year-over-year growth of 27% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 35% in Ukraine; in other words, 35% of the Ukranian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Ukraine and accounts for 27% of the eCommerce revenue in Ukraine. It is followed by Fashion with 26%, Furniture & Appliances with 20%, Toys, Hobby & DIY with 15%, and Food & Personal Care with the remaining 12%.


The eCommerce market in Ukraine

Top shipping service providers

In Ukraine, Nova Poshta is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 84% cited Nova Poshta as one of their providers. Moreover, Ukrposhta and Meest Express are among the top three shipping service companies offered by online retailers in Ukraine, at rates of 34% and 24%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Ukraine than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Ukraine

# Shipping service provider
1. Nova Poshta
84.0%
2. Ukrposhta
34.0%
3. Meest Express
24.0%