Fashion market in Ukraine

The Ukrainian Fashion eCommerce market is predicted to reach US$828.4 million by 2025 and accounts for 16.2% of the total eCommerce market in Ukraine. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 3.1%, resulting in a projected market volume of US$937.5 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ukrainian Fashion retail market, the online share is 11.9% and will decrease by an average of 0.9% to 11.4% by 2029.

With sales in the Ukrainian Fashion market, rozetka.com.ua generated a revenue of US$205.6 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Ukraine is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Ukrainian Fashion eCommerce market in 2024 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 69.2% of all online stores checked. Other offered payment methods in the Ukrainian Fashion eCommerce market in 2024 are Mastercard (Cards) with 69.2%, Cash on delivery (Cash on delivery) with 61.5%, and Bank transfer/cash in advance (Bank transfer) with 17.3%. With 17.3% PrivatBank (Installment) has already a significantly smaller coverage compared to VISA (Cards).