eCommerce market in Georgia
Georgia is one of the smaller markets for eCommerce with a predicted revenue of US$128.7 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 15.6%, resulting in a projected market volume of US$229.5 million by 2028. With an expected increase of 19.5% in 2024, the Georgian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Georgia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Georgian eCommerce market. Hobby & Leisure is the largest market and accounts for 24.9% of the Georgian eCommerce revenue. It is followed by Electronics with 21.5%, Fashion with 17.3%, Furniture & Homeware with 11.8%, Care Products with 9.1%, DIY with 8.5%, and Grocery with the remaining 7.0%.
Market development
eCommerce revenue development in Georgia
Georgia is one of the smaller markets for eCommerce with a predicted revenue of US$128.7 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 15.6%, resulting in a projected market volume of US$229.5 million by 2028. With an expected increase of 19.5% in 2024, the Georgian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Georgia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Georgian eCommerce market. Hobby & Leisure is the largest market and accounts for 24.9% of the Georgian eCommerce revenue. It is followed by Electronics with 21.5%, Fashion with 17.3%, Furniture & Homeware with 11.8%, Care Products with 9.1%, DIY with 8.5%, and Grocery with the remaining 7.0%.
eCommerce revenue development in Georgia
eCommerce revenue growth in Georgia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 58.1 | 10.3 | 61.6 | 31.2 | 61.6 | 89.7 | 5.4 | 44.3 |
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