eCommerce market in Burundi

Burundi is one of the smaller markets for eCommerce with a predicted revenue of US$102.4 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 23.1%, resulting in a projected market volume of US$235.1 million by 2027. With an expected increase of 34.9% in 2023, the Burundian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Burundi, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burundian eCommerce market. Food & Personal Care is the largest market and accounts for 34.5% of the Burundian eCommerce revenue. It is followed by Electronics & Media with 29.8%, Furniture & Appliances with 19.0%, Fashion with 10.9%, and Toys, Hobby & DIY with the remaining 5.8%.

Market development

eCommerce revenue development in Burundi

Burundi is one of the smaller markets for eCommerce with a predicted revenue of US$102.4 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 23.1%, resulting in a projected market volume of US$235.1 million by 2027. With an expected increase of 34.9% in 2023, the Burundian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Burundi, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Burundian eCommerce market. Food & Personal Care is the largest market and accounts for 34.5% of the Burundian eCommerce revenue. It is followed by Electronics & Media with 29.8%, Furniture & Appliances with 19.0%, Fashion with 10.9%, and Toys, Hobby & DIY with the remaining 5.8%.

eCommerce revenue development in Burundi

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate