eCommerce market in Honduras
Honduras is the 99th largest market for eCommerce with a predicted revenue of US$497.8 million by 2023, placing it ahead of El Salvador. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 5.8%, resulting in a projected market volume of US$623.9 million by 2027. With an expected increase of 2.1% in 2023, the Honduran eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Honduras, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Honduran eCommerce market. Electronics is the largest market and accounts for 26.3% of the Honduran eCommerce revenue. It is followed by Fashion with 20.8%, Hobby & Leisure with 20.2%, Furniture & Homeware with 10.8%, DIY with 8.4%, Care Products with 8.2%, and Grocery with the remaining 5.3%.
Market development
eCommerce revenue development in Honduras
Honduras is the 99th largest market for eCommerce with a predicted revenue of US$497.8 million by 2023, placing it ahead of El Salvador. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 5.8%, resulting in a projected market volume of US$623.9 million by 2027. With an expected increase of 2.1% in 2023, the Honduran eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in Honduras, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Honduran eCommerce market. Electronics is the largest market and accounts for 26.3% of the Honduran eCommerce revenue. It is followed by Fashion with 20.8%, Hobby & Leisure with 20.2%, Furniture & Homeware with 10.8%, DIY with 8.4%, Care Products with 8.2%, and Grocery with the remaining 5.3%.
eCommerce revenue development in Honduras
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in Honduras
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 98.0 | 20.1 | 0.2 | 80.1 | 12.9 | 63.8 | 61.8 | 61.6 |
| AOV (in US$) | 0.2 | 0.9 | 0.8 | 0.9 | 0.6 | 0.2 | 0.7 | 0.6 |
| CVR (in %) | 90.2 | 87.1 | 91.3 | 14.5 | 64.9 | 43.3 | 32.3 | 29.2 |
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