eCommerce market in the Dominican Republic

The Dominican Republic is the 65th largest market for eCommerce with a predicted revenue of US$1,609.3 million by 2023, placing it ahead of Kuwait. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 4.5%, resulting in a projected market volume of US$1,917.6 million by 2027. With an expected increase of 3.5% in 2023, the Dominican eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in the Dominican Republic, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Dominican eCommerce market. Electronics is the largest market and accounts for 26.2% of the Dominican eCommerce revenue. It is followed by Fashion with 20.6%, Hobby & Leisure with 20.4%, Furniture & Homeware with 10.9%, DIY with 8.3%, Care Products with 8.3%, and Grocery with the remaining 5.2%.

Market development

eCommerce revenue development in the Dominican Republic

The Dominican Republic is the 65th largest market for eCommerce with a predicted revenue of US$1,609.3 million by 2023, placing it ahead of Kuwait. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 4.5%, resulting in a projected market volume of US$1,917.6 million by 2027. With an expected increase of 3.5% in 2023, the Dominican eCommerce market contributed to the worldwide growth rate of 8.7% in 2023. Like in the Dominican Republic, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Dominican eCommerce market. Electronics is the largest market and accounts for 26.2% of the Dominican eCommerce revenue. It is followed by Fashion with 20.6%, Hobby & Leisure with 20.4%, Furniture & Homeware with 10.9%, DIY with 8.3%, Care Products with 8.3%, and Grocery with the remaining 5.2%.

eCommerce revenue development in the Dominican Republic

in million US$

eCommerce revenue growth in the Dominican Republic

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 89.0 29.4 77.1 49.7 10.4 94.5 37.6 94.1

Online share

eCommerce online share in the Dominican Republic

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dominican retail market, the online share is 4.7% and will increase by an average of 5.2% to 5.7% by 2027.

eCommerce online share in the Dominican Republic

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 94.0% 19.3% 94.0% 56.6% 59.5% 0.9% 97.0% 92.8%