eCommerce market in Tanzania
Tanzania is one of the smaller markets for eCommerce with a predicted revenue of US$548.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$876.1 million by 2027. With an expected increase of 13.4% in 2023, the Tanzanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tanzanian eCommerce market. Food & Personal Care is the largest market and accounts for 38.7% of the Tanzanian eCommerce revenue. It is followed by Electronics & Media with 22.4%, Fashion with 19.3%, Furniture & Appliances with 13.2%, and Toys, Hobby & DIY with the remaining 6.4%.
Market development
eCommerce revenue development in Tanzania
Tanzania is one of the smaller markets for eCommerce with a predicted revenue of US$548.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$876.1 million by 2027. With an expected increase of 13.4% in 2023, the Tanzanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tanzanian eCommerce market. Food & Personal Care is the largest market and accounts for 38.7% of the Tanzanian eCommerce revenue. It is followed by Electronics & Media with 22.4%, Fashion with 19.3%, Furniture & Appliances with 13.2%, and Toys, Hobby & DIY with the remaining 6.4%.
eCommerce revenue development in Tanzania
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 5.6 | 72.8 | 96.3 | 26.0 | 66.9 | 42.2 | 93.0 | 84.9 |
| AOV (in US$) | 13.4 | 69.0 | 55.0 | 94.7 | 47.7 | 11.5 | 69.9 | 6.1 |
| CVR (in %) | 5.6 | 72.8 | 96.3 | 26.0 | 66.9 | 42.2 | 93.0 | 84.9 |
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