eCommerce market in Tanzania
Tanzania is the 94th largest market for eCommerce with a predicted revenue of US$402.0 million by 2024, placing it ahead of Guatemala. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.0%, resulting in a projected market volume of US$680.1 million by 2028. With an expected increase of 17.7% in 2024, the Tanzanian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Tanzanian eCommerce market. Electronics is the largest market and accounts for 24.5% of the Tanzanian eCommerce revenue. It is followed by Hobby & Leisure with 21.3%, Fashion with 19.5%, Furniture & Homeware with 11.6%, Care Products with 8.2%, Grocery with 7.5%, and DIY with the remaining 7.4%.
Market development
eCommerce revenue development in Tanzania
Tanzania is the 94th largest market for eCommerce with a predicted revenue of US$402.0 million by 2024, placing it ahead of Guatemala. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.0%, resulting in a projected market volume of US$680.1 million by 2028. With an expected increase of 17.7% in 2024, the Tanzanian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Tanzanian eCommerce market. Electronics is the largest market and accounts for 24.5% of the Tanzanian eCommerce revenue. It is followed by Hobby & Leisure with 21.3%, Fashion with 19.5%, Furniture & Homeware with 11.6%, Care Products with 8.2%, Grocery with 7.5%, and DIY with the remaining 7.4%.
eCommerce revenue development in Tanzania
eCommerce revenue growth in Tanzania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 99.2 | 46.8 | 10.4 | 34.7 | 12.0 | 87.6 | 87.5 | 66.8 |
Market comparison
The Tanzanian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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