eCommerce market in Tanzania

Tanzania is one of the smaller markets for eCommerce with a predicted revenue of US$548.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$876.1 million by 2027. With an expected increase of 13.4% in 2023, the Tanzanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tanzanian eCommerce market. Food & Personal Care is the largest market and accounts for 38.7% of the Tanzanian eCommerce revenue. It is followed by Electronics & Media with 22.4%, Fashion with 19.3%, Furniture & Appliances with 13.2%, and Toys, Hobby & DIY with the remaining 6.4%.

Market development

eCommerce revenue development in Tanzania

Tanzania is one of the smaller markets for eCommerce with a predicted revenue of US$548.6 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 12.4%, resulting in a projected market volume of US$876.1 million by 2027. With an expected increase of 13.4% in 2023, the Tanzanian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Tanzania, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Tanzanian eCommerce market. Food & Personal Care is the largest market and accounts for 38.7% of the Tanzanian eCommerce revenue. It is followed by Electronics & Media with 22.4%, Fashion with 19.3%, Furniture & Appliances with 13.2%, and Toys, Hobby & DIY with the remaining 6.4%.

eCommerce revenue development in Tanzania

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate