eCommerce market in Mozambique

Mozambique is one of the smaller markets for eCommerce with a predicted revenue of US$472.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.5%, resulting in a projected market volume of US$813.3 million by 2027. With an expected increase of 17.4% in 2023, the Mozambican eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Mozambique, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Mozambican eCommerce market. Electronics & Media is the largest market and accounts for 34.6% of the Mozambican eCommerce revenue. It is followed by Food & Personal Care with 29.4%, Furniture & Appliances with 16.8%, Fashion with 12.6%, and Toys, Hobby & DIY with the remaining 6.6%.

Market development

eCommerce revenue development in Mozambique

Mozambique is one of the smaller markets for eCommerce with a predicted revenue of US$472.9 million by 2023. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 14.5%, resulting in a projected market volume of US$813.3 million by 2027. With an expected increase of 17.4% in 2023, the Mozambican eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Mozambique, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Mozambican eCommerce market. Electronics & Media is the largest market and accounts for 34.6% of the Mozambican eCommerce revenue. It is followed by Food & Personal Care with 29.4%, Furniture & Appliances with 16.8%, Fashion with 12.6%, and Toys, Hobby & DIY with the remaining 6.6%.

eCommerce revenue development in Mozambique

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate