eCommerce market in Croatia

Croatia is the 75th largest market for eCommerce with a predicted revenue of US$1,472.9 million by 2023, placing it ahead of Paraguay. Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 11.1%, resulting in a projected market volume of US$2,242.9 million by 2027. With an expected increase of 24.5% in 2023, the Croatian eCommerce market contributed to the worldwide growth rate of 17.0% in 2023. Like in Croatia, global eCommerce sales are expected to increase over the next years. Five markets are considered by ecommerceDB within the Croatian eCommerce market. Electronics & Media is the largest market and accounts for 34.3% of the Croatian eCommerce revenue. It is followed by Fashion with 24.1%, Food & Personal Care with 15.5%, Furniture & Appliances with 13.6%, and Toys, Hobby & DIY with the remaining 12.5%.

The biggest player in the Croatian eCommerce market is ekupi.hr. The store had a revenue of US$65.8 million in 2021. ekupi.hr is followed by bauhaus.hr and pevex.hr as the second- and third-largest stores with US$34.9 million and US$34.5 million, respectively. Altogether, the top three stores account for 15.9% of the top 100 online stores' revenue in Croatia. Store rankings include every store that generates revenue in Croatia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Croatia was considered.