e-Commerce Market Analytics

The eCommerce market in Australia

Australia is the eleventh largest market for eCommerce with a revenue of US$31.3 billion in 2021, placing it ahead of Russia and behind Canada.

With an increase of 15%, the Australian eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Australia, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 5% between 2021 and 2025, Australia is expected to grow at a slower rate than the global average of 6%.

The eCommerce market in Australia

Top online stores

The biggest player in the Australian eCommerce market is woolworths.com.au. The store had a revenue of US$4 billion in 2021. woolworths.com.au is followed by coles.com.au and apple.com as the second- and third largest stores with US$2.3 billion and US$1.2 billion, respectively. Altogether, the top three stores account for 25% of online revenue in Australia.

Store rankings include every store that generates revenue in Australia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Australia was considered.

One of the fastest-growing stores in the Australian market is superga.com.au. The store achieved online net sales of about US$1.1 million in 2021. Its revenue growth amounted to 347% in the previous year.

More information on the top 100 online stores in Australia can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Australia by eCommerce net sales 2021 in million US$

# Store
1. woolworths.com.au
US$3,874.4m
2. coles.com.au
US$2,211.0m
3. apple.com
US$1,211.7m
4. officeworks.com.au
US$1,004.2m
5. jbhifi.com.au
US$897.1m

The eCommerce market in Australia

Market size and growth rate

Revenue in 2021
US$40,941.4m
REVENUE
CAGR 2021-2025
12.6%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

The eCommerce market in Australia is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 5%. Compared to the year-over-year growth of 15% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. An other indicator of market saturation is the online penetration of 69% in Australia; in other words, 69% of the Australian population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Food & Personal Care is the largest segment in Australia and accounts for 26% of the eCommerce revenue in Australia. It is followed by Fashion with 25%, Toys, Hobby & DIY with 19%, Electronics & Media with 18%, and Furniture & Appliances with the remaining 12%.


The eCommerce market in Australia

Top shipping service providers

In Australia, Australia Post is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 65% cited Australia Post as one of their providers. Moreover, StarTrack and CouriersPlease are among the top three shipping service companies offered by online retailers in Australia, at rates of 13% and 5%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in Australia than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Australia

# Shipping service provider
1. Australia Post
65.0%
2. StarTrack
13.0%
3. CouriersPlease
5.0%