eCommerce market in Australia

Australia is the 11th largest market for eCommerce with a predicted revenue of US$46,414.3 million by 2024, placing it ahead of Brazil. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 8.7%, resulting in a projected market volume of US$64,821.5 million by 2028. With an expected increase of 9.8% in 2024, the Australian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Australia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Australian eCommerce market. Electronics is the largest market and accounts for 24.3% of the Australian eCommerce revenue. It is followed by Fashion with 20.5%, Furniture & Homeware with 15.0%, Grocery with 14.1%, Hobby & Leisure with 12.8%, DIY with 8.0%, and Care Products with the remaining 5.3%.

Monthly revenues

Monthly revenues in the Australian eCommerce market

The monthly eCommerce revenue of the Australian eCommerce market was US$4,370 million in November 2024. This refers to a growth of 16.4% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.9% of the total 2023 revenue of the Australian eCommerce market and the lowest in February 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$4,370.2m

The eCommerce revenue grew by 16.4% from October 2024 to November 2024.

11-2024+16.4%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)0.591.794.485.757.520.523.524.32.085.582.856.6

Market development

eCommerce revenue development in Australia

Australia is the 11th largest market for eCommerce with a predicted revenue of US$46,414.3 million by 2024, placing it ahead of Brazil. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 8.7%, resulting in a projected market volume of US$64,821.5 million by 2028. With an expected increase of 9.8% in 2024, the Australian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Australia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Australian eCommerce market. Electronics is the largest market and accounts for 24.3% of the Australian eCommerce revenue. It is followed by Fashion with 20.5%, Furniture & Homeware with 15.0%, Grocery with 14.1%, Hobby & Leisure with 12.8%, DIY with 8.0%, and Care Products with the remaining 5.3%.

eCommerce revenue development in Australia

in million US$

eCommerce revenue growth in Australia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)97.765.97.42.167.746.224.32.8

Online share

eCommerce online share in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian retail market, the online share is 16.2% and will increase by an average of 7.9% to 22.0% by 2028.

eCommerce online share in Australia

in %
20202021202220232024202520262027
Online share (in %)28.3%1.9%98.7%33.5%16.6%3.4%79.3%73.9%

Top stores

Top five online stores in Australia by net sales 2023

The biggest player in the Australian eCommerce market is woolworths.com.au. The store had a revenue of US$4,136.4 million in 2023. Store rankings include every store that generates revenue in Australia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Australia was considered.

eCommerce net sales generated in Australia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Australian eCommerce market

With 97.6% VISA the most commonly offered payment method of all online stores in the Australian eCommerce market in 2023. Like VISA Mastercard with a share of 97.2% and American Express with a share of 73.6% the payment type Cards is the most common used by online retailers in in the Australian eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 88.0% and Afterpay (Installment) with 59.8% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Australian eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Australian eCommerce market

With 87.7% of all online retailers using Australia Post it is the dominating shipping service provider in the Australian eCommerce market in 2023. StarTrack follows at a distant second, utilized by 14.6% of online retailers. Other shipping service providers, including DHL, Aramex, and Couriers Please, are employed by a significantly smaller proportion of online retailers.

Top 5 offered shipping providers in the Australian eCommerce market

in %

Shop Software Solutions

Top 5 used shop software solutions in the Australian eCommerce market

Although Shopify holds a commanding lead with 26.4% of online stores using the shop software solution, the Australian eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Salesforce Commerce Cloud, WooCommerce, and Neto, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Australian eCommerce market

in %