eCommerce market in Australia

Market development

eCommerce revenue development in Australia

Australia is the 12th largest market for eCommerce with a predicted revenue of US$53,066.5 million by 2024, placing it ahead of Italy. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.1%, resulting in a projected market volume of US$75,184.0 million by 2028. With an expected increase of 10.3% in 2024, the Australian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Australia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Australian eCommerce market. Electronics is the largest market and accounts for 23.9% of the Australian eCommerce revenue. It is followed by Fashion with 20.8%, Furniture & Homeware with 14.8%, Grocery with 14.1%, Hobby & Leisure with 13.0%, DIY with 7.9%, and Care Products with the remaining 5.4%.

eCommerce revenue development in Australia

in million US$

eCommerce revenue growth in Australia

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.631.574.481.717.729.980.455.2

Online share

eCommerce online share in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian retail market, the online share is 16.2% and will increase by an average of 7.9% to 22.0% by 2028.

eCommerce online share in Australia

in %
20202021202220232024202520262027
Online share (in %)82.9%96.0%87.1%20.1%14.8%1.0%24.4%67.6%

Top stores

Top five online stores in Australia by net sales 2023

The biggest player in the Australian eCommerce market is woolworths.com.au. The store had a revenue of US$3,530.2 million in 2023. Store rankings include every store that generates revenue in Australia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Australia was considered.

eCommerce net sales generated in Australia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Australian eCommerce market

With 97.5% VISA the most commonly offered payment method of all online stores in the Australian eCommerce market in 2023. Like VISA Mastercard with a share of 97.1% and American Express with a share of 73.4% the payment type Cards is the most common used by online retailers in in the Australian eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 88.2% and Afterpay (Installment) with 60.2% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Australian eCommerce market

in %

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Shipping Service Provider

Top 5 offered shipping providers in the Australian eCommerce market

With 87.5% of all online retailers using Australia Post it is the dominating shipping service provider in the Australian eCommerce market in 2023. StarTrack follows at a distant second, utilized by 16.1% of online retailers. Other shipping service providers, including DHL, CouriersPlease, and Fastway, are employed by a significantly smaller proportion of online retailers.

Top 5 offered shipping providers in the Australian eCommerce market

in %

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