Furniture & Homeware market in Australia

The Australian Furniture & Homeware eCommerce market is predicted to reach US$6,315.4 million by 2023 and accounts for 13.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.4%, resulting in a projected market volume of US$10,096.8 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture & Homeware market in Australia

The Australian Furniture & Homeware eCommerce market is predicted to reach US$6,315.4 million by 2023 and accounts for 13.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.4%, resulting in a projected market volume of US$10,096.8 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Australia

in million US$

eCommerce revenue growth in the Furniture & Homeware market in Australia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 67.2 74.9 4.4 11.9 38.0 31.6 64.9 80.5

Online share

eCommerce online share of the total Furniture & Homeware market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Furniture & Homeware retail market, the online share is 25.8% and will increase by an average of 5.9% to 32.4% by 2027.

eCommerce online share of the total Furniture & Homeware market in Australia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 74.2% 73.8% 15.9% 80.0% 86.0% 73.6% 55.3% 50.3%

Top stores

Top five Furniture & Homeware online stores in Australia by net sales 2022

With sales in the Australian Furniture & Homeware market, ikea.com generated a revenue of US$288.2 million in 2022, which means it is the leading online store in this market. The Furniture & Homeware ranking of Australia is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Homeware market in Australia in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Australian Furniture & Homeware market

With 95.5% VISA the most commonly offered payment method of all online stores in the Australian Furniture & Homeware eCommerce market in 2022. Like VISA Mastercard with a share of 93.8% and American Express with a share of 70.5% the payment type Cards is the most common used by online retailers in in the Australian Furniture & Homeware eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 80.4% and Afterpay (Installment) with 53.6% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Australian Furniture & Homeware market

in %

See all stores offering


Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services