Furniture & Homeware market in Australia

The Australian Furniture & Homeware eCommerce market is predicted to reach US$5,685.3 million by 2024 and accounts for 12.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.3%, resulting in a projected market volume of US$7,829.4 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Furniture & Homeware retail market, the online share is 28.3% and will increase by an average of 5.7% to 35.3% by 2028.

With sales in the Australian Furniture & Homeware market, ikea.com generated a revenue of US$307.8 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Australia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 95.5% VISA the most commonly offered payment method of all online stores in the Australian Furniture & Homeware eCommerce market in 2023. Like VISA Mastercard with a share of 93.7% and American Express with a share of 71.2% the payment type Cards is the most common used by online retailers in in the Australian Furniture & Homeware eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 80.2% and Afterpay (Installment) with 53.2% of stores offering that payment method to the clients.

Despite Australia Post's dominant position with 77.2% of online stores opting for its services, the Australian Furniture & Homeware eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Own delivery service, Allied Express, StarTrack, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Shopify holds a commanding lead with 22.7% of online stores using the shop software solution, the Australian Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud, which collectively hold a significant share of the market.