Hobby & Leisure market in Australia

The Australian Hobby & Leisure eCommerce market is predicted to reach US$6,529.3 million by 2023 and accounts for 13.8% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.4%, resulting in a projected market volume of US$7,184.4 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Bullion & Precious Metal, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Hobby & Leisure retail market, the online share is 17.4% and will increase by an average of 4.7% to 20.9% by 2027.

With sales in the Australian Hobby & Leisure market, jbhifi.com.au generated a revenue of US$468.7 million in 2022, which means it is the leading online store in this market. The Hobby & Leisure ranking of Australia is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 99.2% VISA the most commonly offered payment method of all online stores in the Australian Hobby & Leisure eCommerce market in 2022. Like VISA Mastercard with a share of 98.5% and American Express with a share of 72.9% the payment type Cards is the most common used by online retailers in in the Australian Hobby & Leisure eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 88.7% and Afterpay (Installment) with 58.6% of stores offering that payment method to the clients.

With 93.5% of all online retailers using Australia Post it is the dominating shipping service provider in the Australian Hobby & Leisure eCommerce market in 2022. StarTrack follows at a distant second, utilized by 10.9% of online retailers. Other shipping service providers, including Aramex, CouriersPlease, and TNT, are employed by a significantly smaller proportion of online retailers.