Grocery market in Australia

The Australian Grocery eCommerce market is predicted to reach US$7,487.8 million by 2024 and accounts for 14.1% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$9,239.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.

Market development

eCommerce revenue development in the Grocery market in Australia

The Australian Grocery eCommerce market is predicted to reach US$7,487.8 million by 2024 and accounts for 14.1% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$9,239.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.

eCommerce revenue development in the Grocery market in Australia

in million US$

eCommerce revenue growth in the Grocery market in Australia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 54.3 39.8 40.8 5.4 84.1 19.4 70.5 37.7

Online share

eCommerce online share of the total Grocery market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Grocery retail market, the online share is 5.6% and will increase by an average of 10.0% to 8.1% by 2028.

eCommerce online share of the total Grocery market in Australia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 61.1% 71.9% 77.1% 15.3% 73.7% 99.3% 71.5% 94.1%

Top stores

Top five Grocery online stores in Australia by net sales 2022

With sales in the Australian Grocery market, woolworths.com.au generated a revenue of US$1,867.2 million in 2022, which means it is the leading online store in this market. The Grocery ranking of Australia is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Grocery market in Australia in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Grocery market

Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
  • Beverages (e.g. juices, water, coffee, wines, liquors, beers)

Out-of-scope

  • Ready-to-eat meal delivery
  • Restaurant or bar pick-up
  • Food supplements
  • Pet food