Grocery market in Australia
The Australian Grocery eCommerce market is predicted to reach US$8,939.1 million by 2025 and accounts for 17.6% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 11.3%, resulting in a projected market volume of US$13,731.7 million by 2029. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.
Monthly revenues
Monthly eCommerce revenues in the Australian Grocery market
The monthly eCommerce revenue of the Australian Grocery market was US$679 million in January 2025. This refers to a growth of -1.3% compared to December 2024. Within the last 12 months, the monthly revenue share was the highest in May 2024 with 9.5% of the total 2024 revenue of the Australian Grocery market and the lowest in February 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$678.6m
The eCommerce revenue fell by 1.3% from December 2024 to January 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 11.4 | 74.8 | 71.8 | 1.4 | 56.5 | 61.3 | 34.7 | 14.2 | 28.5 | 32.8 | 58.7 | 2.8 |
Market development
eCommerce revenue development in the Grocery market in Australia
The Australian Grocery eCommerce market is predicted to reach US$8,939.1 million by 2025 and accounts for 17.6% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 11.3%, resulting in a projected market volume of US$13,731.7 million by 2029. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.
eCommerce revenue development in the Grocery market in Australia
eCommerce revenue growth in the Grocery market in Australia
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 87.6 | 15.7 | 95.8 | 90.0 | 32.7 | 2.2 | 4.5 | 34.5 |
Top stores
Top five Grocery online stores in Australia by net sales 2024
With sales in the Australian Grocery market, woolworths.com.au generated a revenue of US$2,444.9 million in 2024, which means it is the leading online store in this market. The Grocery ranking of Australia is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Grocery market in Australia in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Australian Grocery market
With 92.0% VISA the most commonly offered payment method of all online stores in the Australian Grocery eCommerce market in 2024. Like VISA Mastercard with a share of 92.0% and American Express with a share of 74.0% the payment type Cards is the most common used by online retailers in in the Australian Grocery eCommerce market in 2024. Other commonly used payment methods in that market are PayPal (E-wallets) with 80.0% and Afterpay (Installment) with 32.0% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Australian Grocery market
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Shop Software Solutions
Top 5 used shop software solutions in the Australian Grocery market
Although Shopify holds a commanding lead with 25.8% of online stores using the shop software solution, the Australian Grocery eCommerce market in 2024 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including WooCommerce, Magento, BigCommerce, and Neto, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Australian Grocery market
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Market definition
Definition of the Grocery market
Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
- Beverages (e.g. juices, water, coffee, wines, liquors, beers)
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant or bar pick-up
- Food supplements
- Pet food
Select sub-category