Grocery market in Australia

The Australian Grocery eCommerce market is predicted to reach US$7,487.8 million by 2024 and accounts for 14.1% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$9,239.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.

Market development

eCommerce revenue development in the Alcoholic Beverages market in Australia

The Australian Alcoholic Beverages eCommerce market is predicted to reach US$681.6 million by 2024 and accounts for 16.1% of the Beverages eCommerce market in Australia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.1%, resulting in a projected market volume of US$678.6 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.

eCommerce revenue development in the Alcoholic Beverages market in Australia

in million US$

eCommerce revenue growth in the Alcoholic Beverages market in Australia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)92.387.849.819.337.329.419.447.8

Online share

eCommerce online share of the total Alcoholic Beverages market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Alcoholic Beverages retail market, the online share is 5.5% and will increase by an average of 49.4% to 27.3% by 2028.

eCommerce online share of the total Alcoholic Beverages market in Australia

in %
20202021202220232024202520262027
Online share (in %)81.3%85.1%68.0%31.0%80.5%89.2%40.8%10.8%

Market definition

Definition of the Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine
  • Liquor
  • Beer
  • Sparkling wine and champagne
  • Liqour and beer mixed drinks

Out-of-scope

  • Non-alcoholic beer
  • Non-alcoholic sparkling wine