Grocery market in Australia
The Australian Grocery eCommerce market is predicted to reach US$7,763.8 million by 2023 and accounts for 16.4% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.8%, resulting in a projected market volume of US$9,379.7 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Frozen Food market in Australia
The Australian Frozen Food eCommerce market is predicted to reach US$149.9 million by 2023 and accounts for 2.7% of the Food eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.9%, resulting in a projected market volume of US$168.2 million by 2027. The Frozen Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Food Cupboard, Fresh Food, and Meal Kits.
eCommerce revenue development in the Frozen Food market in Australia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Frozen Food market in Australia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 52.5 | 74.9 | 51.4 | 53.5 | 70.5 | 46.5 | 76.8 | 14.2 |
AOV (in US$) | 0.8 | 0.0 | 0.1 | 0.6 | 0.0 | 0.9 | 0.5 | 0.4 |
CVR (in %) | 24.9 | 24.9 | 65.1 | 22.0 | 14.2 | 83.0 | 6.3 | 64.1 |
Market definition
Definition of the Frozen Food market within the Grocery market
Market definition: Grocery > Food > Frozen Food The category Frozen Food includes the online trade of ice cream, frozen pizza, frozen ready meals, and more. This category does not cover chilled food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Ice Cream
- Frozen pizza
- Frozen ready meals
- Frozen vegetables
Out-of-scope
- Chilled food
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