eCommerce market in Poland
Market development
eCommerce revenue development in Poland
Poland is the 17th largest market for eCommerce with a predicted revenue of US$30,159.1 million by 2024, placing it ahead of Thailand. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 10.2%, resulting in a projected market volume of US$44,532.8 million by 2028. With an expected increase of 11.8% in 2024, the Polish eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Poland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Polish eCommerce market. Hobby & Leisure is the largest market and accounts for 32.0% of the Polish eCommerce revenue. It is followed by Electronics with 18.6%, Furniture & Homeware with 13.3%, DIY with 12.6%, Care Products with 10.5%, Fashion with 8.7%, and Grocery with the remaining 4.4%.
eCommerce revenue development in Poland
eCommerce revenue growth in Poland
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 62.5 | 15.4 | 42.3 | 46.2 | 49.6 | 35.0 | 44.5 | 8.5 |
Top stores
Top five online stores in Poland by net sales 2023
The biggest player in the Polish eCommerce market is mediaexpert.pl. The store had a revenue of US$1,457.1 million in 2023. Store rankings include every store that generates revenue in Poland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Poland was considered.
eCommerce net sales generated in Poland in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Polish eCommerce market
The Polish eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with Bank transfer/cash in advance (Bank transfer) covering the largest share with 76.3% of all online stores checked. Other offered payment methods in the Polish eCommerce market in 2023 are VISA (Cards) with 74.9%, Mastercard (Cards) with 74.4%, and Cash on delivery (Cash on delivery) with 73.5%. With 43.4% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to Bank transfer/cash in advance (Bank transfer).
Top 5 offered payment methods in the Polish eCommerce market
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Polish eCommerce market
Despite InPost's dominant position with 62.8% of online stores opting for its services, the Polish eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, DHL, Poczta Polska, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Polish eCommerce market
See all stores offering
Select main category