eCommerce market in Poland
Poland is the 19th largest market for eCommerce with a predicted revenue of US$27,974.1 million by 2024, placing it ahead of Malaysia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.6%, resulting in a projected market volume of US$40,395.2 million by 2028. With an expected increase of 7.7% in 2024, the Polish eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Poland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Polish eCommerce market. Hobby & Leisure is the largest market and accounts for 29.2% of the Polish eCommerce revenue. It is followed by Electronics with 21.3%, Furniture & Homeware with 12.6%, DIY with 11.9%, Fashion with 11.5%, Care Products with 9.4%, and Grocery with the remaining 4.1%.
Monthly revenues
Monthly revenues in the Polish eCommerce market
The monthly eCommerce revenue of the Polish eCommerce market was US$2,658 million in November 2024. This refers to a growth of 3.1% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.8% of the total 2023 revenue of the Polish eCommerce market and the lowest in February 2024 with 7.4% of the total 2024 revenue.
Revenue Last Month
US$2,657.9m
The eCommerce revenue grew by 3.1% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 23.7 | 14.4 | 20.9 | 88.1 | 82.6 | 41.7 | 92.5 | 72.3 | 3.2 | 91.4 | 73.6 | 53.7 |
Market development
eCommerce revenue development in Poland
Poland is the 19th largest market for eCommerce with a predicted revenue of US$27,974.1 million by 2024, placing it ahead of Malaysia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.6%, resulting in a projected market volume of US$40,395.2 million by 2028. With an expected increase of 7.7% in 2024, the Polish eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Poland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Polish eCommerce market. Hobby & Leisure is the largest market and accounts for 29.2% of the Polish eCommerce revenue. It is followed by Electronics with 21.3%, Furniture & Homeware with 12.6%, DIY with 11.9%, Fashion with 11.5%, Care Products with 9.4%, and Grocery with the remaining 4.1%.
eCommerce revenue development in Poland
eCommerce revenue growth in Poland
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 38.5 | 10.8 | 88.5 | 96.3 | 43.5 | 71.9 | 83.9 | 55.9 |
Top stores
Top five online stores in Poland by net sales 2023
The biggest player in the Polish eCommerce market is mediaexpert.pl. The store had a revenue of US$1,550.3 million in 2023. Store rankings include every store that generates revenue in Poland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Poland was considered.
eCommerce net sales generated in Poland in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Polish eCommerce market
The Polish eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with Bank transfer/cash in advance (Bank transfer) covering the largest share with 76.6% of all online stores checked. Other offered payment methods in the Polish eCommerce market in 2023 are VISA (Cards) with 74.6%, Mastercard (Cards) with 74.1%, and Cash on delivery (Cash on delivery) with 74.1%. With 42.0% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to Bank transfer/cash in advance (Bank transfer).
Top 5 offered payment methods in the Polish eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Polish eCommerce market
Despite DPD's dominant position with 54.4% of online stores opting for its services, the Polish eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including InPost, DHL, Poczta Polska, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Polish eCommerce market
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Shop Software Solutions
Top 5 used shop software solutions in the Polish eCommerce market
In the Polish eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including IdoSell, edrone, and PrestaShop, have been able to secure a market share exceeding 12.5%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Polish eCommerce market
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