eCommerce market in Poland

Poland is the 19th largest market for eCommerce with a predicted revenue of US$30,986.2 million by 2025, placing it ahead of Malaysia. Revenue is expected to show a compound annual growth rate (CAGR 2025-2029) of 9.0%, resulting in a projected market volume of US$43,807.7 million by 2029. With an expected increase of 10.8% in 2025, the Polish eCommerce market contributed to the worldwide growth rate of 9.8% in 2025. Like in Poland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Polish eCommerce market. Hobby & Leisure is the largest market and accounts for 31.4% of the Polish eCommerce revenue. It is followed by Electronics with 20.2%, Furniture & Homeware with 12.3%, DIY with 11.5%, Fashion with 11.3%, Care Products with 9.1%, and Grocery with the remaining 4.2%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish retail market, the online share is 10.3% and will increase by an average of 3.1% to 11.7% by 2029.

The biggest player in the Polish eCommerce market is mediaexpert.pl. The store had a revenue of US$1,942.9 million in 2024. Store rankings include every store that generates revenue in Poland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Poland was considered.

The Polish eCommerce market in 2024 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 63.8% of all online stores checked. Other offered payment methods in the Polish eCommerce market in 2024 are Mastercard (Cards) with 63.2%, Cash on delivery (Cash on delivery) with 60.7%, and Bank transfer/cash in advance (Bank transfer) with 58.1%. With 46.8% blik (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite DPD's dominant position with 54.4% of online stores opting for its services, the Polish eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including InPost, DHL, Poczta Polska, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Polish eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2024. None of the major shop software solution, including IdoSell, edrone, and PrestaShop, have been able to secure a market share exceeding 12.5%, suggesting a diversified market with numerous players holding smaller stakes.