Fashion market in Poland

The Polish Fashion eCommerce market is predicted to reach US$3,204.7 million by 2024 and accounts for 11.5% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$4,295.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Fashion retail market, the online share is 54.9% and will increase by an average of 7.1% to 72.2% by 2028.

With sales in the Polish Fashion market, zalando.pl generated a revenue of US$437.8 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Poland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Polish Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 79.7% of all online stores checked. Other offered payment methods in the Polish Fashion eCommerce market in 2023 are Mastercard (Cards) with 79.7%, Cash on delivery (Cash on delivery) with 77.6%, and Bank transfer/cash in advance (Bank transfer) with 70.6%. With 51.7% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite InPost's dominant position with 57.8% of online stores opting for its services, the Polish Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, DHL, Poczta Polska, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although IdoSell holds a commanding lead with 17.6% of online stores using the shop software solution, the Polish Fashion eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, PrestaShop, edrone, and Shoper, which collectively hold a significant share of the market.