Fashion market in Poland
The Polish Fashion eCommerce market is predicted to reach US$2,622.8 million by 2024 and accounts for 8.7% of the total eCommerce market in Poland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -6.1%, resulting in a projected market volume of US$2,038.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Active Footwear market in Poland
The Polish Active Footwear eCommerce market is predicted to reach US$487.3 million by 2024 and accounts for 49.3% of the Footwear eCommerce market in Poland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -7.9%, resulting in a projected market volume of US$351.3 million by 2028. The Active Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Boots, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.
eCommerce revenue development in the Active Footwear market in Poland
eCommerce revenue growth in the Active Footwear market in Poland
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 23.9 | 34.0 | 66.7 | 21.2 | 93.6 | 55.0 | 25.8 | 24.8 |
Market definition
Definition of the Active Footwear market within the Fashion market
Market definition: Fashion > Footwear > Active Footwear The category Active Footwear includes the online trade of sneakers and non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes). This category does not cover sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes)
Out-of-scope
- Sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes)
Market comparison
The Polish Active Footwear market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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