Fashion market in Poland

Market development

eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Poland

The Polish T-Shirts, Shirts & Blouses eCommerce market is predicted to reach US$134.0 million by 2024 and accounts for 10.0% of the Apparel eCommerce market in Poland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -9.6%, resulting in a projected market volume of US$89.3 million by 2028. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Poland

in million US$

eCommerce revenue growth in the T-Shirts, Shirts & Blouses market in Poland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)88.789.36.130.625.433.181.555.1

Online share

eCommerce online share of the total T-Shirts, Shirts & Blouses market in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish T-Shirts, Shirts & Blouses retail market, the online share is 39.3% and will increase by an average of 7.3% to 52.1% by 2028.

eCommerce online share of the total T-Shirts, Shirts & Blouses market in Poland

in %
20202021202220232024202520262027
Online share (in %)85.6%17.7%62.1%25.6%59.7%99.1%17.9%23.3%

Market definition

Definition of the T-Shirts, Shirts & Blouses market within the Fashion market

Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
  • Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
  • Blouses

Out-of-scope

  • Sweaters
  • Hoodies
  • Cardigans