eCommerce market in Morocco
Morocco is the 81st largest market for eCommerce with a predicted revenue of US$633.0 million by 2024, placing it ahead of Slovenia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 3.9%, resulting in a projected market volume of US$738.6 million by 2028. With an expected increase of 4.9% in 2024, the Moroccan eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Morocco, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Moroccan eCommerce market. Hobby & Leisure is the largest market and accounts for 23.8% of the Moroccan eCommerce revenue. It is followed by Electronics with 22.5%, Fashion with 19.2%, Furniture & Homeware with 11.4%, Care Products with 8.8%, DIY with 8.5%, and Grocery with the remaining 5.7%.
Monthly revenues
Monthly revenues in the Moroccan eCommerce market
The monthly eCommerce revenue of the Moroccan eCommerce market was US$64 million in November 2024. This refers to a growth of 16.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.1% of the total 2024 revenue of the Moroccan eCommerce market and the lowest in February 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$64.1m
The eCommerce revenue grew by 16.8% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 34.2 | 50.2 | 42.4 | 90.7 | 66.7 | 78.7 | 42.2 | 11.8 | 38.7 | 7.8 | 15.4 | 74.4 |
Market development
eCommerce revenue development in Morocco
Morocco is the 81st largest market for eCommerce with a predicted revenue of US$633.0 million by 2024, placing it ahead of Slovenia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 3.9%, resulting in a projected market volume of US$738.6 million by 2028. With an expected increase of 4.9% in 2024, the Moroccan eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Morocco, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Moroccan eCommerce market. Hobby & Leisure is the largest market and accounts for 23.8% of the Moroccan eCommerce revenue. It is followed by Electronics with 22.5%, Fashion with 19.2%, Furniture & Homeware with 11.4%, Care Products with 8.8%, DIY with 8.5%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Morocco
eCommerce revenue growth in Morocco
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 80.7 | 3.4 | 29.5 | 15.4 | 70.7 | 79.2 | 66.2 | 43.6 |
Top stores
Top five online stores in Morocco by net sales 2023
The biggest player in the Moroccan eCommerce market is electroplanet.ma. The store had a revenue of US$15.3 million in 2023. Store rankings include every store that generates revenue in Morocco. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Morocco was considered.
eCommerce net sales generated in Morocco in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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