e-Commerce Market Analytics

The eCommerce market in Morocco

Morocco is the 60th largest market for eCommerce with a revenue of US$1.4 billion in 2021, placing it ahead of Angola and behind Slovakia.

With an increase of 21%, the Moroccan eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in Morocco, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 8% between 2021 and 2025, Morocco is even expected to outperform the global average of 6%.

The eCommerce market in Morocco

Top online stores

The biggest player in the Moroccan eCommerce market is shein.com. The store had a revenue of US$35 million in 2021. shein.com is followed by electroplanet.ma and zara.com as the second- and third largest stores with US$10 million and US$6 million, respectively. Altogether, the top three stores account for 5% of online revenue in Morocco.

Store rankings include every store that generates revenue in Morocco. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Morocco was considered.

One of the fastest-growing stores in the Moroccan market is linksolutions.ma. The store achieved online net sales of about US$0.4 million in 2021. Its revenue growth amounted to 81% in the previous year.

Growth champions:
Editorial tips:

Top online eCommerce stores in Morocco by eCommerce net sales 2021 in million US$

# Store
1. electroplanet.ma
2. decathlon.ma
3. iherb.com
4. jumia.ma
5. zara.com

The eCommerce market in Morocco

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Morocco is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 8%. Compared to the year-over-year growth of 21% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 30% in Morocco; in other words, 30% of the Moroccan population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Morocco and accounts for 32% of the eCommerce revenue in Morocco. It is followed by Fashion with 26%, Furniture & Appliances with 17%, Toys, Hobby & DIY with 14%, and Food & Personal Care with the remaining 11%.