e-Commerce Market Analytics

The eCommerce market in Morocco

Morocco is the 70th largest market for eCommerce with a revenue of US$1.7 billion in 2021, placing it ahead of Costa Rica and behind Bulgaria.

With an increase of 17%, the Moroccan eCommerce market contributed to the worldwide growth rate of 18% in 2021. Just like in Morocco, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 17% between 2021 and 2025, Morocco is even expected to outperform the global average of 10%.

The eCommerce market in Morocco

Top online stores

The biggest player in the Moroccan eCommerce market is electroplanet.ma. The store had a revenue of US$10 million in 2021. electroplanet.ma is followed by decathlon.ma and iherb.com as the second- and third-largest stores with US$9 million and US$8 million, respectively. Altogether, the top three stores account for 2% of online revenue in Morocco.

Store rankings include every store that generates revenue in Morocco These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Morocco was considered.

One of the fastest-growing stores in the Moroccan market is king-jouet.ma. The store achieved online net sales of about US$1 million in 2021. Its revenue growth amounted to 199% in the previous year.

More information on the top 100 online stores in Morocco can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Morocco by eCommerce net sales 2021 in million US$

# Store
1. electroplanet.ma
US$10.0m
2. decathlon.ma
US$9.1m
3. iherb.com
US$8.4m
4. jumia.ma
US$6.1m
5. zara.com
US$5.9m

The eCommerce market in Morocco

Market size and growth rate

Revenue in 2021
US$1,698.4m
REVENUE
CAGR 2021-2025
16.7%
CAGR
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in Morocco is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compund annual growth rate for the next four years (CAGR 21-25) will be 17%. Compared to the year-over-year growth of 17% between 2020 and 2021, this stable growth rate suggests a slightly flooded market. However, an indicator of growth potential is the online penetration of 30% in Morocco; in other words, 30% of the Moroccan population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in in Morocco and accounts for 44% of the eCommerce revenue in in Morocco. It is followed by Fashion with 20%, Furniture & Appliances with 14%, Toys, Hobby & DIY with 13%, and Food & Personal Care with the remaining 10%.