Store ranking
Top eCommerce stores in Germany
In 2024, the top five online stores in the German eCommerce market are amazon.de, otto.de, zalando.de, mediamarkt.de, and apple.com. amazon.de leads this market with revenues of US$16,240.5 million in 2024. Followed by otto.de with sales of US$4,773.2 million and then zalando.de with sales of US$2,794.6 million. Together, the top three online stores account for a market share of 38.8% of the top 100 stores in the German eCommerce market. The ranking is based on the top stores by eCommerce net sales in this market in 2024. By using the filters provided below, the list of online stores can be narrowed down according to different types of research questions.
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| Compare | Rank | Store | Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | Main country / share | Main category / share | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 1 (9) |  | US$16,240.5m 87.0% | US$18,674.2m | 2.4% | Germany 87.0% | Hobby & Leisure 33.5% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 (43) |  | US$4,773.2m 100.0% | US$4,773.2m | 5.1% | Germany 100.0% | Fashion 27.8% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 (71) |  | US$2,794.6m 100.0% | US$2,794.6m | 2.9% | Germany 100.0% | Fashion 90.5% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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