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Top online stores by revenue: Germany Fashion

In the German fashion market the top 3 online stores,, and account for 3080 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 23% which means that the market is already concentrated

The eCommerce market category “Fashion” includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

Filtered net sales 2017
Germany; Fashion
Average growth 2017/2016
Germany; Fashion

Top online stores by revenue: Germany Fashion

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 Fashion Germany 1,000 - 1,500 95% - 100%
2 Furniture & Appliances Germany 1,000 - 1,500 30% - 35%
3 update Fashion Germany 500 - 750 80% - 85%
4 Fashion Germany 400 - 500 15% - 20%
5 update Electronics & Media Germany 300 - 400 0% - 5%
6 Fashion Germany 300 - 400 90% - 95%
7 Fashion Germany 200 - 300 90% - 95%
8 Fashion Germany 200 - 300 85% - 90%
9 update Toys, Hobby & DIY Germany 150 - 200 25% - 30%
10 Fashion Germany 150 - 200 80% - 85%

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