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Top online stores by revenue: Germany Furniture & Appliances

In the German furniture & appliances market the top 3 online stores amazon.de, otto.de, and ikea.com account for 2969 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 46% which means that the market is already highly concentrated

The eCommerce market category “Furniture & Appliances” is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$7,499m
Filtered net sales 2017
Germany; Furniture & Appliances
17.4%
Average growth 2017/2016
Germany; Furniture & Appliances

Top online stores by revenue: Germany Furniture & Appliances

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 amazon.de update Electronics & Media Germany 1,000 - 1,500 10% - 15%
2 otto.de Furniture & Appliances Germany 1,000 - 1,500 35% - 40%
3 ikea.com Furniture & Appliances United States 300 - 400 15% - 20%
4 tchibo.de Furniture & Appliances Germany 200 - 300 40% - 45%
5 home24.de Furniture & Appliances Germany 150 - 200 80% - 85%
6 lidl.de update Toys, Hobby & DIY Germany 150 - 200 20% - 25%
7 bett1.de Furniture & Appliances Germany 100 - 150 95% - 100%
8 saturn.de update Electronics & Media Germany 100 - 150 20% - 25%
9 qvc.de Fashion Germany 75 - 100 30% - 35%
10 bonprix.de update Fashion Germany 75 - 100 10% - 15%

Selected online stores in the German Furniture & Appliances market by category

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Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
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