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Top online stores by revenue: Netherlands  All categories

In the Dutch eCommerce market the top 3 online stores bol.com, coolblue.nl , and wehkamp.nl account for 2,577 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 29% which means that the market is already concentrated

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$9,851m
Filtered net sales 2017
Netherlands; all categories
11.8%
Average growth 2017/2016
Netherlands; all categories

Top online stores by revenue: Netherlands  All categories

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 bol.com Toys, Hobby & DIY Netherlands 1,000 - 1,500 75% - 80%
2 coolblue.nl Electronics & Media Netherlands 500 - 750 95% - 100%
3 wehkamp.nl Fashion Netherlands 500 - 750 95% - 100%
4 ah.nl Food & Personal Care Netherlands 500 - 750 95% - 100%
5 mediamarkt.nl Electronics & Media Netherlands 200 - 300 95% - 100%
6 zalando.nl update Fashion Netherlands 200 - 300 95% - 100%
7 kruidvat.nl Food & Personal Care Netherlands 150 - 200 95% - 100%
8 alternate.nl Electronics & Media Netherlands 150 - 200 95% - 100%
9 apple.com Electronics & Media United States 150 - 200 0% - 5%
10 otto.nl Fashion Netherlands 100 - 150 95% - 100%

Selected online stores in the Dutch eCommerce market by category

Start your research right now by selecting an online store in any category and gain insights into its revenue, offerd payment provider, shipping methods, and 26 further KPIs.

Netherlands: Food & Personal Care

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute