Store ranking
Top eCommerce stores in the New Zealand Fashion market
In 2024, the top five online stores in the New Zealand Fashion market are shein.com, farmers.co.nz, kmart.co.nz, lululemon.co.nz, and woolworths.co.nz. shein.com leads this market with revenues of US$204.0 million in 2024. Followed by farmers.co.nz with sales of US$69.9 million and then kmart.co.nz with sales of US$37.0 million. Together, the top three online stores account for a market share of 26.7% of the top 100 stores in the New Zealand Fashion market. The ranking is based on the top stores by eCommerce net sales in this market in 2024. By using the filters provided below, the list of online stores can be narrowed down according to different types of research questions.
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| Compare | Rank | Store | Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | Main country / share | Main category / share | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 1 (5) |  | US$204.0m 0.4% | US$48,247.5m | 31.6% | United States 46.3% | Fashion 77.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2 (1300) |  | US$69.9m 55.0% | US$127.0m | 2.3% | New Zealand 100.0% | Fashion 55.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 (1679) |  | US$37.0m 38.0% | US$97.3m | 24.5% | New Zealand 100.0% | Fashion 38.0% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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