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Top online stores by revenue: Worldwide Fashion

In the worldwide fashion market the top 3 online stores,, and account for 8889 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 3% which means that the market is still slighty fragmented

The eCommerce market category “Fashion” includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

Filtered net sales 2017
Global; Fashion
Average growth 2017/2016
Global; Fashion

Top online stores by revenue: Worldwide Fashion

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 Fashion United States 2,500 - 5,000 70% - 75%
2 Fashion France 2,500 - 5,000 90% - 95%
3 Electronics & Media United States 2,500 - 5,000 0% - 5%
4 Fashion Germany 2,000 - 2,500 90% - 95%
5 Fashion United Kingdom 2,000 - 2,500 90% - 95%
6 Fashion United States 1,500 - 2,000 50% - 55%
7 update Fashion United Kingdom 1,000 - 1,500 70% - 75%
8 Fashion United States 1,000 - 1,500 90% - 95%
9 Electronics & Media United States 1,000 - 1,500 5% - 10%
10 Fashion Germany 1,000 - 1,500 95% - 100%

Selected online stores in the worldwide Fashion market by country

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Sukhdip K. Mann

Key Account Manager eCommerce, Europe

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