In the worldwide personal care market the top 3 online stores amazon.com, cvs.com, and sephora.com account for 4559 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 6% which means that the market is still slighty fragmented
The eCommerce market category “Personal Care” as part of the food and personal care market includes the sale of medical, pharmaceutical and cosmetic products via a digital channel (including the sale of prescription drugs), for example via online pharmacies or via the online stores of drugstores and other individual traders (e.g. cvs.com, walmart.com). Alongside medicines, this market category also includes cosmetic, cleaning and care products, nutrition as well as medical products for private use (e.g. blood pressure monitors, disinfectants and dressings).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.