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Top online stores by revenue: Worldwide Toys, Hobby & DIY Toys & Baby

In the worldwide toys & baby market the top 3 online stores,, and account for 5639 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 8% which means that the market is still slighty fragmented

The eCommerce market category “Toys & Baby” as part of the toys & hobby & DIY market includes items for the garden such as flowers and plants, garden furniture, BBQ equipment, sun screens, fertilizer, compost and garden tools as well. Furthermore, pet food, other pet products, tools for handymen and DIY-ers, car parts, tools, building materials, and craft supplies are also included in the category “DIY, Garden & Pets”.
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

Filtered net sales 2017
Global; Toys & Baby
Average growth 2017/2016
Global; Toys & Baby

Top online stores by revenue: Worldwide Toys, Hobby & DIY Toys & Baby

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 Electronics & Media United States 2,500 - 5,000 0% - 5%
2 Electronics & Media United States 1,500 - 2,000 10% - 15%
3 update Toys, Hobby & DIY Canada 750 - 1,000 90% - 95%
4 Toys, Hobby & DIY United States 750 - 1,000 85% - 90%
5 Toys, Hobby & DIY United States 500 - 750 95% - 100%
6 update Electronics & Media Germany 500 - 750 0% - 5%
7 update Toys, Hobby & DIY United Kingdom 400 - 500 10% - 15%
8 Electronics & Media United Kingdom 300 - 400 0% - 5%
9 Fashion United States 300 - 400 5% - 10%
10 Toys, Hobby & DIY United States 300 - 400 5% - 10%

Selected online stores in the worldwide Toys & Baby market by country

Start your research right now by selecting an online store and gain insights into its revenue, offerd payment provider, shipping methods, and 26 further KPIs.

Canada: Toys & Baby

Denmark: Toys & Baby

Finland: Toys & Baby

Norway: Toys & Baby

Belgium: Toys & Baby

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute