hellofresh.de

Main Country

Germany

Main Category

Food & Personal Care

Launch year

2011

hellofresh.de, operated by HelloFresh Deutschland SE & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, hellofresh.de specializes in the “Food & Personal Care” category, particularly in the area of “Food & Beverages”. The online store was launched in 2011.

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Company

HelloFresh Deutschland SE & Co. KG

Revenue analytics

hellofresh.de: eCommerce net sales growth All net sales after deduction of returns generated by hellofresh.de via a digital channel in 2017 and recent calender years (first party sales)
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US$331.4m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2014 – Statista analysis, 2015 – Statista analysis, 2016 – Statista analysis, 2017 – Statista analysis, 2018 – Statista analysis, 2019 – Forecast
hellofresh.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products hellofresh.de is offering
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100%
Food & Personal Care

Food & Beverages

Personal Care

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Fashion

Apparel0%

Bags & Accessories0%

Footwear0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

0%
Toys, Hobby & DIY

DIY, Garden & Pets0%

Hobby & Stationery0%

Sports & Outdoor0%

Toys & Baby0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Company website, Statista analysis
hellofresh.de: eCommerce revenue split by country Share of eCommerce net sales by country hellofresh.de is shipping to
Source: Statista analysis
hellofresh.de: Marketshare and competitors in the Food & Personal Care Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by hellofresh.de are featured on category-level in comparison to the market and top competitors

In the Food & Personal Care market in Germany, hellofresh.de generates US$300m - US$400m in 2017. Therefore, hellofresh.de accounts for 10% - 15% of eCommerce net sales in the market. In regard to competitors, hellofresh.de is ranked # in this submarket with , , and being the market leaders.

US$300m - US$400m

Net Sales in 2017, hellofresh.de

in Food & Personal Care in Germany

Market share 2017: hellofresh.de

in Food & Personal Care, Germany

Total market volume: Food & Personal Care in Germany

In million US$

Top Online Stores in the Food & Personal Care Market in Germany

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Revenue ranking in Food & Personal Care

In Germany

Payment analytics

hellofresh.de: Offered payment methods to the clients Payment methods provided by hellofresh.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by hellofresh.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

hellofresh.de: Implemented shop software eCommerce shop software hellofresh.de is using, in relation to the average distribution of shop software

Shop Software hellofresh.de

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

hellofresh.de: Distribution channels Multichannel stategy of hellofresh.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

hellofresh.de: Leads by department
Management
Marketing & Communications
Source: Statista Research