hellofresh.de, operated by HelloFresh Deutschland SE & Co. KG, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, hellofresh.de specializes in the “Food & Personal Care” category, particularly in the area of “Food & Beverages”. The online store was launched in 2011.
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HelloFresh Deutschland SE & Co. KG
hellofresh.de: eCommerce net sales growth
All net sales after deduction of returns generated by hellofresh.de via a digital channel
in 2017 and recent calender years (first party sales)
hellofresh.de: eCommerce revenue split by category
Share of eCommerce net sales by distinct product categories based on the products hellofresh.de is offering
Food & Personal Care
Food & Beverages
Electronics & Media
Books, Movies, Music0%
Bags & Accessories0%
Furniture & Appliances
Furniture & Homeware0%
Toys, Hobby & DIY
DIY, Garden & Pets0%
Hobby & Stationery0%
Sports & Outdoor0%
Toys & Baby0%
Note: Due to roundings, the sum may be higher/lower than 100%.
Source: Company website, Statista analysis
hellofresh.de: eCommerce revenue split by country
Share of eCommerce net sales by country hellofresh.de is shipping to
Source: Statista analysis
hellofresh.de: Marketshare and competitors in the Food & Personal Care Market in Germany
In-depth analysis of this online store's most important countries:
eCommerce net sales generated by hellofresh.de are featured
on category-level in comparison to the market and top competitors
In the Food & Personal Care
market in Germany, hellofresh.de
generates US$300m - US$400m in 2017.
Therefore, hellofresh.de accounts for
10% - 15%
of eCommerce net sales in the market.
In regard to competitors, hellofresh.de is
in this submarket with
, , and
being the market leaders.
US$300m - US$400m
Net Sales in 2017, hellofresh.de
in Food & Personal Care in Germany
Market share 2017: hellofresh.de
in Food & Personal Care, Germany
Total market volume: Food & Personal Care in Germany
In million US$
Top Online Stores in the Food & Personal Care Market in Germany