mirapodo.de

Main Country

Germany

Main Category

Fashion

Launch year

2010

mirapodo.de, operated by myToys.de GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in Germany. Other countries only account for a small share of eCommerce net sales, e. g. Austria. With regards to the product range, mirapodo.de achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Toys, Hobby & DIY” category are part of the offer. The online store was launched in 2010.

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Company

myToys.de GmbH

Net Sales Fiscal year: 01.03.2016 - 28.02.2017
Source: Annual report

US$442m

Parent Company

Otto GmbH & Co. KG

Net Sales Fiscal year: 01.03.2017 - 28.02.2018
Source: Annual report

US$13,653m

Related Shops

Revenue analytics

mirapodo.de: eCommerce net sales growth All net sales after deduction of returns generated by mirapodo.de via a digital channel in 2017 and recent calender years (first party sales)
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US$49.8m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Statista analysis, 2016 – Statista analysis, 2017 – Statista analysis, 2018 – Statista analysis, 2019 – Forecast
mirapodo.de: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products mirapodo.de is offering
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95%
Fashion

Apparel

Bags & Accessories

Footwear

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

0%
Electronics & Media

Books, Movies, Music0%

Consumer Electronics0%

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
Furniture & Appliances

Furniture & Homeware0%

Household Appliances0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
mirapodo.de: eCommerce revenue split by country Share of eCommerce net sales by country mirapodo.de is shipping to
Source: Company website, Statista analysis
mirapodo.de: Marketshare and competitors in the Fashion Market in Germany In-depth analysis of this online store's most important countries: eCommerce net sales generated by mirapodo.de are featured on category-level in comparison to the market and top competitors

In the Fashion market in Germany, mirapodo.de generates US$40m - US$50m in 2017. Therefore, mirapodo.de accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, mirapodo.de is ranked # in this submarket with , , and being the market leaders.

US$40m - US$50m

Net Sales in 2017, mirapodo.de

in Fashion in Germany

Market share 2017: mirapodo.de

in Fashion, Germany

Total market volume: Fashion in Germany

In million US$

Top Online Stores in the Fashion Market in Germany

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Revenue ranking in Fashion

In Germany

Source: Statista analysis

Payment analytics

mirapodo.de: Offered payment methods to the clients Payment methods provided by mirapodo.de, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by mirapodo.de, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

mirapodo.de: Implemented shop software eCommerce shop software mirapodo.de is using, in relation to the average distribution of shop software

Shop Software mirapodo.de

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

mirapodo.de: Distribution channels Multichannel stategy of mirapodo.de, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

mirapodo.de: Leads by department
Management
Marketing & Communications
Source: Statista Research