The biggest player in the Danish eCommerce Market is zalando.dk. The store had a revenue of US$284 million in 2020. It is followed by elgiganten.dk with US$274 million revenue and apple.com with US$119 million revenue. Altogether, the top three stores account for 15% of online revenue in in Denmark.
Store rankings are based on every store that generates revenue in in Denmark. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Denmark was considered.
One of the fastest-growing stores in the Danish market is skechers.dk. The store achieved sales of about US$3.3 million in 2020. Its revenue growth amounted to 32% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Denmark is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 5%. Compared to the year-over-year growth of 18%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 67% in in Denmark; in other words, 67% of the Danish population have bought at least one product online in 2020.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Denmark and accounts for 32% of the eCommerce revenue in in Denmark. This is followed by Electronics & Media with 28%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 8%.
In in Denmark, PostNord is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 75% cited PostNord as one of their providers. Moreover, GLS and Bring are among the top three shipping service companies offered by online retailers in in Denmark, at rates of 47% and 12%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Denmark. Only stores that provide information about their shipping providers can be considered.
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