e-Commerce Market Analysis

The eCommerce market in Denmark

Denmark is the 29th largest market for eCommerce with a revenue of US$4 billion in 2018, placing it ahead of United Arab Emirates and behind Thailand.

With an increase of 6%, the Danish eCommerce market contributed to the worldwide growth rate of 11% in 2018. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Denmark

Top online stores

The biggest player in the Danish eCommerce Market is elgiganten.dk. The store had a revenue of US$0.2 billion in 2018. It is followed by bilka.dk with US$0.1 billion revenue and zalando.dk with US$0.1 billion revenue. Altogether, the top three stores account for 10% of online revenue in Denmark.

Store rankings are based on every store that generates revenue in Denmark. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Denmark was considered.

One of the fastest-growing stores in the Danish market is adidas.dk. The store achieved sales of about US$10.7 million in 2018. Its revenue growth amounted to 150% in the previous year.

Top online The eCommerce market stores in Denmark by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the Danish market. For this evaluation, only revenue created in Denmark was considered. Basis are all shops on eCommerceDB that operate in Denmark.

# Store
1. elgiganten.dk US$156m
2. bilka.dk US$105m
3. zalando.dk US$103m
4. apple.com US$100m
5. hm.com US$83m
The eCommerce market in Denmark

Market size and growth rate

Revenue in 2018
US$3,764m
REVENUE
CAGR 2018-2022
8%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in Denmark is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 8%. Compared to the year-over-year growth of 6%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 81% in Denmark; in other words, 81% of the Danish population have bought at least one product online in 2018.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Denmark and accounts for 31% of the eCommerce revenue in Denmark. This is followed by Fashion with 24%, Toys, Hobby & DIY with 22%, Furniture & Appliances with 15% and Food & Personal Care with the remaining 8%.

The eCommerce market in Denmark
Top shipping service providers

In Denmark, GLS is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 38% cited GLS as one of their providers. Moreover, UPS (United Parcel Service) and DHL are among the top three shipping service companies offered by online retailers in Denmark, at rates of 15% and 12%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Denmark. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Denmark The table shows the most offered shipping providers in Denmark. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Denmark. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. GLS 38%
2. UPS (United Parcel Service) 15%
3. DHL 12%
The eCommerce market in Denmark

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