e-Commerce Market Analysis

Food & Personal Care in the UK

The category Food & Personal Care consists of two subcategories: Food & Beverages and Personal Care. It includes the online trade of food and beverages as well as medicine, cosmetics, and pharmaceutical and personal care products. The market category also includes prescription drugs and medical products for private use (e.g., blood pressure monitors, disinfectants, dressings). Online pharmacies are counted among this category as well. Not included in this category are food products, especially for babies (see: Toys, Hobby & DIY).

In the UK, this segment generates a revenue of US$12 billion in 2018, which amounts to a 17% share of the entire UK eCommerce market.

Food & Personal Care in the UK

Top online stores

With sales in the UK Food & Personal Care market, tesco.com generated a revenue of almost US$3.9 billion in 2018, which means it is the leading online store in this segment. In second place is ocado.com with a revenue of over US$1.4 billion, followed by asda.com with a revenue of US$1.1 billion. Altogether, the top three online stores account for a market share of 52% within the given segment. Compared to the UK eCommerce market across all segments, where the top three stores account for 20% of the market volume, the Food & Personal Care market has a relatively high market concentration.

The Food & Personal Care ranking of the UK is based on all online stores that generated sales in this segment in 2018. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the UK Food & Personal Care market is kiehls.co.uk. The store achieved sales of around US$13.7 million in 2018. Its revenue growth amounts to 190% within the previous year.

Top online Food & Personal Care stores in the UK by eCommerce net sales 2018 in million US$ The table shows the stores that generate the highest revenue in the UK Food & Personal Care market. The Food & Personal Care ranking of the UK is based on all online stores that generated sales in this segment in 2018. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

# Store
1. tesco.com US$3,857m
2. ocado.com US$1,433m
3. asda.com US$1,128m
4. sainsburys.co.uk US$926m
5. waitrose.com US$672m
Food & Personal Care in the UK

Market size and growth rate

Revenue in 2018
US$12,448m
REVENUE
CAGR 2018-2022
9%
CAGR

Digital Market Outlook by Statista

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Of the five categories considered by ecommerceDB, Food & Personal Care is the third largest segment in the UK. It accounts for 17% of the online sales in the United Kingdom, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 7%. The predicted compound annual growth rate (CAGR 18-22) for the next four years is 9%. The increasing growth rate indicates that the market still has a high growth potential and is not yet saturated.

Another indicator of market saturation is the online revenue share of 45% in the UK Food & Personal Care market, in other words, 45% of the products in this market are bought online.

Looking at the two subcategories of Food & Personal Care, Food & Beverages is the largest. It accounts for 63% of the sales in the market. Personal Care sales cover the remaining 37% of the market volume.

Food & Personal Care in the UK
Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the UK Food & Personal Care market are shown in the table on the right. In the UK, DPD is the most frequently offered shipping service provider in eCommerce in the Food & Personal Care market in 2018. Of those stores indicating which service they use to transport their goods, 26% cited DPD as one of their providers. Moreover, DHL and Own delivery service are among the top three shipping service companies offered by UK online retailers in the Food & Personal Care segment, at rates of 13% and 13% respectively.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the UK. To have a category-specific evaluation, only stores with a focus on the Food & Personal Care category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the UK The table shows the most offered shipping providers in the UK Food & Personal Care market. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the UK. To have a category-specific evaluation, only stores with a focus on the UK category are included. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. DPD 26%
2. DHL 13%
3. Own delivery service 13%
Food & Personal Care in the UK

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