eCommerce market in Israel
Market development
eCommerce revenue development in Israel
Israel is the 38th largest market for eCommerce with a predicted revenue of US$7,996.3 million by 2024, placing it ahead of Peru. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 13.3%, resulting in a projected market volume of US$13,170.6 million by 2028. With an expected increase of 17.2% in 2024, the Israeli eCommerce market contributed to the worldwide growth rate of 10.4% in 2024. Like in Israel, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Israeli eCommerce market. Hobby & Leisure is the largest market and accounts for 25.6% of the Israeli eCommerce revenue. It is followed by Electronics with 21.4%, Fashion with 17.1%, Furniture & Homeware with 11.8%, Care Products with 9.2%, DIY with 8.4%, and Grocery with the remaining 6.6%.
eCommerce revenue development in Israel
eCommerce revenue growth in Israel
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 59.3 | 79.3 | 55.7 | 54.4 | 6.3 | 52.4 | 24.5 | 39.8 |
Top stores
Top five online stores in Israel by net sales 2023
The biggest player in the Israeli eCommerce market is shufersal.co.il. The store had a revenue of US$720.1 million in 2023. Store rankings include every store that generates revenue in Israel. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Israel was considered.
eCommerce net sales generated in Israel in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Israeli eCommerce market
With 89.1% VISA the most commonly offered payment method of all online stores in the Israeli eCommerce market in 2023. Like VISA Mastercard with a penetration of 86.4%, American Express with a share of 69.1%, and Diners Club with a share of 34.5% the payment type Cards is the most common used by online retailers in in the Israeli eCommerce market in 2023. With a share 65.5% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the Israeli eCommerce market
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