The biggest player in the Portuguese eCommerce Market is amazon.com. The store had a revenue of US$86.7 million in 2018. It is followed by fnac.pt with US$75.2 million revenue and amazon.es with US$63.2 million revenue. Altogether, the top three stores account for 10% of online revenue in Portugal.
Store rankings are based on every store that generates revenue in Portugal. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Portugal was considered.
One of the fastest-growing stores in the Portuguese market is pccomponentes.pt. The store achieved sales of about US$16.4 million in 2018. Its revenue growth amounted to 230% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Portugal is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 11%. Compared to the year-over-year growth of 9%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 63% in Portugal; in other words, 63% of the Portuguese population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Portugal and accounts for 33% of the eCommerce revenue in Portugal. This is followed by Electronics & Media with 29%, Toys, Hobby & DIY with 19%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 9%.