The biggest player in the Portuguese eCommerce Market is amazon.es. The store had a revenue of US$77 million in 2019. It is followed by zara.com with US$75 million revenue and apple.com with US$72 million revenue. Altogether, the top three stores account for 10% of online revenue in in Portugal.
Store rankings are based on every store that generates revenue in in Portugal. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Portugal was considered.
One of the fastest-growing stores in the Portuguese market is kicks.pt. The store achieved sales of about US$2.5 million in 2019. Its revenue growth amounted to 106% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Portugal is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 11%. Compared to the year-over-year growth of 11%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 47% in in Portugal; in other words, 47% of the Portuguese population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Portugal and accounts for 34% of the eCommerce revenue in in Portugal. This is followed by Electronics & Media with 26%, Toys, Hobby & DIY with 20%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 9%.
In in Portugal, chronopost is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 13% cited chronopost as one of their providers. Moreover, DHL and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in in Portugal, at rates of 10% and 10%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Portugal. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|3.||UPS (United Parcel Service)||10%|