e-Commerce Market Analysis

Furniture & Appliances in the U.S.

The category Furniture & Appliances consists of two subcategories: Furniture & Homeware and Home Appliances. While Furniture & Homeware includes the sale of furniture, kitchens, and household goods (e.g., kitchen accessories, bathroom accessories, and home textiles), it does not include DIY products such as flooring materials (see: Toys, Hobby & DIY). Home Appliances, also known as white goods, are electronic household appliances, such as washing machines, dishwashers, and coffee machines. By definition, they are part of eCommerceDB, provided that the goods are sold to the private end user (B2C).

In the U.S., this segment generates a revenue of US$30 billion in 2019, which amounts to a 8% share of the entire U.S. eCommerce market.

Furniture & Appliances in the U.S.

Top online stores

With sales in the U.S. Furniture & Appliances market, amazon.com generated a revenue of almost US$9.6 billion in 2019, which means it is the leading online store in this segment. In second place is homedepot.com with a revenue of over US$6.2 billion, followed by wayfair.com with a revenue of US$5.3 billion. Altogether, the top three online stores account for a market share of 34% within the given segment. Compared to the U.S. eCommerce market across all segments, where the top three stores account for 28% of the market volume, the Furniture & Appliances market has a relatively high market concentration.

The Furniture & Appliances ranking of the U.S. is based on all online stores that generated sales in this segment in 2019. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the U.S. Furniture & Appliances market is mancrates.com. The store achieved sales of around US$78 million in 2019. Its revenue growth amounts to 120% within the previous year.

Top online Furniture & Appliances stores in the U.S. by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the U.S. Furniture & Appliances market. The Furniture & Appliances ranking of the U.S. is based on all online stores that generated sales in this segment in 2019. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

# Store
1. amazon.com US$10,325m
2. homedepot.com US$6,332m
3. wayfair.com US$5,528m
4. walmart.com US$4,707m
5. lowes.com US$1,354m
Furniture & Appliances in the U.S.

Market size and growth rate

Revenue in 2019
US$62,774m
REVENUE
CAGR 2019-2023
10%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Of the five categories considered by ecommerceDB, Furniture & Appliances is the fourth largest segment in the U.S. It accounts for 17% of the online sales in the United States, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 13%. The predicted compound annual growth rate (CAGR 19-23) for the next four years is 8%. The declining growth rate suggests a moderately flooded market.

Another indicator of market saturation is the online revenue share of 19% in the U.S. Furniture & Appliances market, in other words, 19% of the products in this market are bought online.

Looking at the two subcategories of Food & Personal Care, Personal Care is the largest. It accounts for 76% of the sales in the market. Food & Beverages sales cover the remaining 24% of the market volume.

Furniture & Appliances in the U.S.
Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the U.S. Furniture & Appliances market are shown in the table on the right. In the U.S., UPS (United Parcel Service) is the most frequently offered shipping service provider in eCommerce in the Furniture & Appliances market in 2019. Of those stores indicating which service they use to transport their goods, 59% cited UPS (United Parcel Service) as one of their providers. Moreover, FedEx and USPS (United States Postal Service) are among the top three shipping service companies offered by U.S. online retailers in the Furniture & Appliances segment, at rates of 52% and 43% respectively.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S. To have a category-specific evaluation, only stores with a focus on the Furniture & Appliances category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S. The table shows the most offered shipping providers in the U.S. Furniture & Appliances market. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S.. To have a category-specific evaluation, only stores with a focus on the U.S. category are included. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. UPS (United Parcel Service) 59%
2. FedEx 51%
3. USPS (United States Postal Service) 42%
Furniture & Appliances in the U.S.

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