The biggest player in the Vietnamese eCommerce Market is thegioididong.com. The store had a revenue of US$475 million in 2019. It is followed by fptshop.com.vn with US$143 million revenue and dienmayxanh.com with US$142 million revenue. Altogether, the top three stores account for 30% of online revenue in Vietnam.
Store rankings are based on every store that generates revenue in Vietnam. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Vietnam was considered.
One of the fastest-growing stores in the Vietnamese market is hoanghamobile.com. The store achieved sales of about US$0.1 billion in 2019. Its revenue growth amounted to 310% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Vietnam is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 14%. Compared to the year-over-year growth of 20%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 57% in Vietnam; in other words, 57% of the Vietnamese population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Vietnam and accounts for 25% of the eCommerce revenue in Vietnam. This is followed by Fashion with 24%, Furniture & Appliances with 18%, Food & Personal Care with 17% and Toys, Hobby & DIY with the remaining 16%.