The biggest player in the Vietnamese eCommerce Market is thegioididong.com. The store had a revenue of US$553 million in 2020. It is followed by hoanghamobile.com with US$197 million revenue and dienmayxanh.com with US$181 million revenue. Altogether, the top three stores account for 15% of online revenue in in Vietnam.
Store rankings are based on every store that generates revenue in in Vietnam. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Vietnam was considered.
One of the fastest-growing stores in the Vietnamese market is hoanghamobile.com. The store achieved sales of about US$0.2 billion in 2020. Its revenue growth amounted to 67% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Vietnam is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 9%. Compared to the year-over-year growth of 36%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 41% in in Vietnam; in other words, 41% of the Vietnamese population have bought at least one product online in 2020.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in in Vietnam and accounts for 26% of the eCommerce revenue in in Vietnam. This is followed by Fashion with 24%, Furniture & Appliances with 18%, Food & Personal Care with 17% and Toys, Hobby & DIY with the remaining 15%.
In in Vietnam, Viettel Post is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 33% cited Viettel Post as one of their providers. Moreover, EMS and Tin Thanh are among the top three shipping service companies offered by online retailers in in Vietnam, at rates of 18% and 9%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Vietnam. Only stores that provide information about their shipping providers can be considered.
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