Our goal is to provide data on the leading 5,000 eCommerce shops worldwide.
Our team of eCommerce experts conducted a survey of more than 2,500 online shops and asked about the key performance indicators in the eCommerce sector including web sales revenue, category split, country split, average basket size, etc. Additionally, the team reviewed and evaluated all available financial information of companies conducting eCommerce. The revenue of the remaining shops, for which no key performance indicators were available, were then extrapolated in an advanced statistical model, through indicators such as demographic of potential customer base, internet penetration, products sold, available payment and shipping options, purchasing power parities, regional acceptance of online shopping, brand image or geographic region.
All collected information was then again reviewed by a team of industry specialists to offer only the highest level of data quality.
The revenue forecasts are based on a combination of individual factors such as past performance as well as traffic trends of the online shops and market trends like the regional development in their respective product and shop category using industry-standard statistical procedures. These figures are then again reviewed by our expert panel and enriched with their expert opinions and insights.
As we strive to provide only the best data possible, we continuously adjust and improve the data to account for the fast and ongoing development of the eCommerce sector.
The market data available is derived from a multitude of different drivers and estimates. These include but are not limited to: consumer surveys, GDP, internet penetration, demographics, average online shopping basket size, VAT structure, average B2B share in product category and marketplace revenue in the respective category.
We offer a database of over 5,000 online shops. For each online shop we show an estimate of the 2015 revenue and a forecast of the 2016 revenue including the growth rate. These revenue figures are then brought down into a country split (to show the geographic share of the revenue), and a category split (where we show the revenue share of different product categories). Additionally, we offer contacts for all shops to allow for a good and efficient lead generation.
We focused on shops that sell physical goods and do not have a subscription model. We will, however, expand our scope to include more shops soon.
We currently do not provide data on the following:
The eCommerce market is defined as the sum of all net revenue (excluding returns, return shipping costs, and VAT) of all online shops that primarily sell physical goods to consumers.
The data is made available as part of our subscription model starting at 195 € a month.
Yes, you can download the data as an Excel file. Download buttons can be found on the individual shop profile.
The revenue estimates are updated as soon as new data is available or at least once a year, whichever comes first. The forecasted figures may be updated at shorter intervals since the drivers for the forecast change more often. The market data is updated once every revenue estimate update cycle.
We use a large number of different, market-specific sources and the results from surveys for the analytical modeling of each market. The methodology is similar to Statista’s Digital Market Outlook, but there are differences with regard to the definition of the market. The sources include, among many others, the World Bank, the European Commission’s central database and the OECD.
We offer information on more than 5,000 online shops and are continuously expanding our database. At this point we are focused on Europe and North America and offer information on over 1,500 shops for the USA and over 1,500 shops for the German-speaking area. We also provide information on a wide range of shops in the UK, France, Italy and Spain. In the medium term, we will expand our scope to cover more European countries and to add regions like Asia and South America.
While we apply the methodology of the DMO, there are some differences with regard to the market definitions. Our market size, for example, is calculated without VAT, returns and return shipping costs.
Our aim is to show the total revenue a shop is generating on the internet. Therefore, if an online shopping website also offers a marketplace shop on a site like eBay or Amazon, this revenue is included in the shop’s total revenue. If a company has more than one online shop, the revenue is divided along an estimated revenue share and no revenue is includedd twice. Therefore, marketplace revenue (third-party sales) generated on a website like Amazon or eBay are not included in the total revenue of the marketplace.
eBay is a marketplace that generates revenue exclusively from commissions and fees. We only include first-party sales into our revenue definition. This also applies to marketplaces such as Aliexpress, Amazon Marketplace or Rakuten.
There are a number of reasons why our numbers may differ from reported figures: