Methodology

Our goal is to provide data on the leading 5,000 eCommerce shops worldwide.

Our team of eCommerce experts conducted a survey of more than 2,500 online shops and asked about the key performance indicators in the eCommerce sector including web sales revenue, category split, country split, average basket size, etc. Additionally, the team reviewed and evaluated all available financial information of companies conducting eCommerce. The revenue of the remaining shops, for which no key performance indicators were available, were then extrapolated in an advanced statistical model, through indicators such as demographic of potential customer base, internet penetration, products sold, available payment and shipping options, purchasing power parities, regional acceptance of online shopping, brand image or geographic region.

All collected information was then again reviewed by a team of industry specialists to offer only the highest level of data quality.

The revenue forecasts are based on a combination of individual factors such as past performance as well as traffic trends of the online shops and market trends like the regional development in their respective product and shop category using industry-standard statistical procedures. These figures are then again reviewed by our expert panel and enriched with their expert opinions and insights.

As we strive to provide only the best data possible, we continuously adjust and improve the data to account for the fast and ongoing development of the eCommerce sector.

The market data available is derived from a multitude of different drivers and estimates. These include but are not limited to: consumer surveys, GDP, internet penetration, demographics, average online shopping basket size, VAT structure, average B2B share in product category and marketplace revenue in the respective category.

Frequently Asked Questions:

What is the product of ecommerceDB.com?
Why do you not include data on shops like iTunes or platforms like Netflix?
How are the markets defined?
Who can access the ecommerceDB platform?
Can I download the data?
When is the data being updated?
Which data sources form the basis for the market data?
How many shops are included on the ecommerceDB platform?
Why do the markets differ from Statista’s Digital Market Outlook?
Is revenue from marketplace transactions included in a shop’s total revenue?
Why is eBay not included in the database?
Why is the revenue figure on ecommerceDB.com not identical to the figure from the respective company’s annual report?

Technical Questions & Support

Which currency rates are used for the forecasts?
Can you directly compare the data from different online shops?
Who do I contact in case of feedback or questions regarding the content of the ecommerceDB platform?
Who do I notify about technical errors?