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Top online stores by revenue: Belgium  All categories

In the Belgian eCommerce market the top 3 online stores coolblue.be, bol.com , and amazon.fr account for 722 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 18% which means that the market is already concentrated

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$4,440m
Filtered net sales 2017
Belgium; all categories
9.1%
Average growth 2017/2016
Belgium; all categories

Top online stores by revenue: Belgium  All categories

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 coolblue.be Electronics & Media Belgium 300 - 400 95% - 100%
2 bol.com Toys, Hobby & DIY Netherlands 200 - 300 15% - 20%
3 amazon.fr update Electronics & Media France 150 - 200 5% - 10%
4 zalando.be Fashion Belgium 100 - 150 95% - 100%
5 apple.com update Electronics & Media United States 75 - 100 0% - 5%
6 amazon.com update Electronics & Media United States 75 - 100 0% - 5%
7 vandenborre.be Electronics & Media Belgium 50 - 75 95% - 100%
8 amazon.de Electronics & Media Germany 50 - 75 0% - 5%
9 3suisses.be Fashion Belgium 50 - 75 95% - 100%
10 mediamarkt.be Electronics & Media Belgium 50 - 75 95% - 100%

Selected online stores in the Belgian eCommerce market by category

Start your research right now by selecting an online store in any category and gain insights into its revenue, offerd payment provider, shipping methods, and 26 further KPIs.

Belgium: Furniture & Appliances

Belgium: Food & Personal Care

Belgium: Toys, Hobby & DIY

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David Ahern

Key Account Manager eCommerce, America

Sukhdip K. Mann

Key Account Manager eCommerce, Europe

In partnership with:
EHI Retail Institute