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Top online stores by revenue: Germany Electronics & Media

In the German electronics & media market the top 3 online stores amazon.de, mediamarkt.de, and notebooksbilliger.de account for 6899 million US$ revenue in 2017. Regarding the market volume they achieve a market share of 44% which means that the market is already highly concentrated

The eCommerce market category “Electronics & Media” covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets).
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

US$17,327m
Filtered net sales 2017
Germany; Electronics & Media
9.4%
Average growth 2017/2016
Germany; Electronics & Media

Top online stores by revenue: Germany Electronics & Media

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Online Store Market Coverage Selected eCommerce Net Sales
Main Category Main Country 2017
In million US$
% Total eCommerce
Net Sales
1 amazon.de update Electronics & Media Germany 5,000 - 10,000 45% - 50%
2 mediamarkt.de update Electronics & Media Germany 750 - 1,000 90% - 95%
3 notebooksbilliger.de Electronics & Media Germany 500 - 750 75% - 80%
4 otto.de Furniture & Appliances Germany 500 - 750 15% - 20%
5 cyberport.de update Electronics & Media Germany 500 - 750 85% - 90%
6 apple.com Electronics & Media United States 500 - 750 0% - 5%
7 saturn.de update Electronics & Media Germany 400 - 500 70% - 75%
8 alternate.de update Electronics & Media Germany 300 - 400 70% - 75%
9 conrad.de Electronics & Media Germany 300 - 400 60% - 65%
10 mindfactory.de Electronics & Media Germany 200 - 300 85% - 90%

Selected online stores in the German Electronics & Media market by category

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